Please direct your responses to: careers@articleonepartners.com
Job Title: Senior Marketing Manager (Cross-functional)
Reports To: Vice President, Marketing
Position Summary: We're looking for someone with strong cross-functional experience to work for an exciting young company with early traction, breakout product, and a great business model. Your focus will be on marketing collateral, events and lead generation. The ideal candidate is highly motivated, articulate, has a flexible temperament and is skilled at selling ideas and pushing things internally through organization. As the Senior Marketing Manager you will drive, manage, and implement cross-functional marketing programs to customers, prospects, and partners, in direct support of company sales/revenue goals. This is your chance to make an impact and help lead a young company to the next level.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
• Manage lead generation in support of sales
• Own and drive components of sales tools as needed
• Drive strategy and develop content for website, to be used as foundation messaging for other marketing materials
• Drive and execute conference/event presence, including messaging. Identify and leverage marketing opportunities associated with each event.
• Coordinate an effective and integrated social media program.
• Define program metrics and report regularly
Scope:
• Drive/coordinate with multiple internal departments, including sales, product management, design, and executives
• Identify and drive external marketing agencies
Competency: To perform the job successfully, you should demonstrate the following competencies:
• Experience managing cross-functional, integrated marketing campaigns.
• Strong communication and presentation skills – speaks clearly and persuasively. Writes clearly and succinctly.
• Adaptability – manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays or unexpected events.
• Innovation – meets challenges with resourcefulness; develops innovative approaches and ideas.
• Intellectual property – Knowledge of intellectual property industry is highly desirable
Qualifications:
• Bachelor's Degree with 5 – 10 years minimum working on cross-functional marketing teams
• Emphasis on direct, search, product launch campaigns
• Ability to create programs from scratch, to come up with new approaches, to clearly articulate and sell those new ideas to key stakeholders
• Strong copywriting ability; experience producing marketing communications a plus
• Organized, efficient, able to prioritize in support of company goals and what will have the biggest impact on meeting those goals
• Metric driven; able to define quality program metrics and ensure accuracy and timeliness of reporting.
• Strong communication skills, for dealing with all levels of the company as well as external agencies and organizations.
• Ability to work well in a fast paced, evolving environment
Location: Preference for San Francisco, California area.
Submit Application:
Please send us the following:
1. Cover Letter
2. Resume
3. Answer the following questions
- What is your most relevant cross-functional/startup experience?
- What is your ideal working environment?
- 1-3 sentences that you think best describe your working style and strengths.
Apply at http://info.articleonepartners.com/senior_marketing_manager
About Article One Partners: Article One Partners, LLC is the only patent validation company to employ an online human search engine community. Over one million people, networked across the globe, uncover previously undisclosed patent quality evidence. Article One's research community represents a unique pool of domain experts. These experts submit new invalidity evidence for the opportunity to earn rewards of $5,000 or more per research project and also to share in the company's net annual profit. These incentives drive prior art research beyond the reach of traditional sources. AOP clients sponsor research to resolve patent litigation, strengthen pending patents and support crucial patent quality issues. www.ArticleOnePartners.com.
Article One Partners is an equal opportunity employer.
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