Please direct your responses to: jobs@raesystems. com
Demand Generation Campaign Manager
Please direct your responses to Email: jobs @raesystems.com
Use "Demand Generation Campaign Manager" in the subject line of your email
We are looking for an experienced Campaign Manager who will plan and manage global marketing communication campaigns for a successful gas/radiation detection company.
As the Campaign Manager, You will be responsible for the strategic planning and execution of all outbound lead generation campaigns using Eloqua marketing software. You will plan, develop, schedule, coordinate and measure demand generation campaigns that create responses and result in more qualified leads. Global marketing team support and data-driven analysis will guide you in your strategy as you build your campaigns.
DUTIES AND RESPONSIBILITIES (Duties include but are not limited to the following)
• Manage lead generation programs content including generating-qualifying-fulfilling-reporting and analysis of lead data and programs
• Manage all creative, content and scheduling for Eloqua marketing automation and nurture programs
o Newsletter. Responsible for monthly prospect newsletter content, coordinate and prepare topics/articles and work with communications teams to produce
o Manage all aspects of the planning and implementation of cyclical, high volume, email campaigns targeting prospects.
• Plan and produce planned, quarterly, effective Field Marketing Programs (campaign in the box) such as
o Webinars, Seminars
o Lunch-and-Learn sessions with Distributors
• Manage all worldwide corporate Tradeshow (planning and execution). Vendor Management
o Produce pre-show traffic-generating email campaigns for all large tradeshows
• Maintain a centralized calendar of all campaigns and customer touches
• Ensure all campaigns are delivered effectively, to deadline and deliver against business objectives
• Work closely with demand generation group, including bi-weekly meetings in order to assist in campaign execution process
• Work closely with Product marketing group, including weekly meetings in order to coordinate product launches activities
• Create, Manage, and Reconcile the budget for:
o Marketing communication& Demand generation campaigns
o Seminars, Tradeshows and Events
Requirements - The ideal candidate will have:
• Candidate must have direct marketing campaign management experience, with an emphasis on technical/analytical skills required to drive campaigns.
• Proficient with Marketo, Eloqua or marketing automation software applications.
• Exposure to HTML, CSS & Javascript skills
• BA in Marketing, Communications, or Business or equivalent combination of experience.
• 3-5+ years relevant experience in lead generation management.
• Experience developing and implementing best practice guidance for email and web marketing campaigns.
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