[KIT-list] Public Relations Manager (remote, U.S)

Saturday, August 28, 2021

If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__Register?jobId=a0K1L000013ijiTUAQ&tSource=

You are welcome to share this with a friend or colleague!


Channel Impact is hiring a Public Relations Manager to join our team. In this role you will be role is responsible for supporting and executing exciting and creative PR initiatives, thought leadership campaigns, new product launches, industry and solution awards, and customer success campaigns. You will join a small but fierce global communications team, and also work in partnership with the global marketing teams and sales organizations.

This is a full time 5 month contract opportunity.


What You Will Be Doing:

Play a key role in overseeing and managing PR programs and be part of the wider global communications team driving value for the business.
Develop PR programs and campaigns that support stakeholder objectives and business goals.
Collaborate with the communications team on joint product, customer and thought leadership launches and media opportunities.
Manage activities, deliverables and progress towards quarterly KPIs for external agency partners in the US and Canada.
Manage external comms voice/tone, working with agency partners and internal stakeholders to ensure a consistency through both written and verbal communications.


What You Bring to The Team:

7+ years PR experience in a fast-paced, B2B tech environment (agency or in-house), engaging a wide variety of stakeholders and business partners.
Extensive knowledge of the enterprise technology space and the business and technology challenges facing relevant decision makers in today's digital world.
Proven experience in managing communication programs that span executive thought leadership, technical innovation and customer success for enterprise technology companies.
Experience of managing and executing PR campaigns and PR agencies with a clear understanding of cultural and market nuances.
Deft storyteller capable of memorable narrative development and campaign ideation.
Exceptional interpersonal, written and verbal communication skills.
Adept at engaging successfully and influencing at all levels of the company.
Outstanding attention to detail and impeccable organisational and administrative skills.
Self-starter, strong sense of initiative, fearless marketer, bold decision maker, and great team player.
Bachelor's degree in journalism, public relations or communications preferred.


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[KIT-list] Public Relations Manager (remote, U.S)

Please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__Register?jobId=a0K1L000013ijiTUAQ&tSource=

Channel Impact is hiring a Public Relations Manager to join our team. In this role you will be role is responsible for supporting and executing exciting and creative PR initiatives, thought leadership campaigns, new product launches, industry and solution awards, and customer success campaigns. You will join a small but fierce global communications team, and also work in partnership with the global marketing teams and sales organizations.

This is a full time 5 month contract opportunity.


What You Will Be Doing:

Play a key role in overseeing and managing PR programs and be part of the wider global communications team driving value for the business.
Develop PR programs and campaigns that support stakeholder objectives and business goals.
Collaborate with the communications team on joint product, customer and thought leadership launches and media opportunities.
Manage activities, deliverables and progress towards quarterly KPIs for external agency partners in the US and Canada.
Manage external comms voice/tone, working with agency partners and internal stakeholders to ensure a consistency through both written and verbal communications.


What You Bring to The Team:

7+ years PR experience in a fast-paced, B2B tech environment (agency or in-house), engaging a wide variety of stakeholders and business partners.
Extensive knowledge of the enterprise technology space and the business and technology challenges facing relevant decision makers in today's digital world.
Proven experience in managing communication programs that span executive thought leadership, technical innovation and customer success for enterprise technology companies.
Experience of managing and executing PR campaigns and PR agencies with a clear understanding of cultural and market nuances.
Deft storyteller capable of memorable narrative development and campaign ideation.
Exceptional interpersonal, written and verbal communication skills.
Adept at engaging successfully and influencing at all levels of the company.
Outstanding attention to detail and impeccable organisational and administrative skills.
Self-starter, strong sense of initiative, fearless marketer, bold decision maker, and great team player.
Bachelor's degree in journalism, public relations or communications preferred.


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[KIT-list] Sr. Product Marketing Manager for WeVideo (Mountain View, CA)

If you are interested in this role, please
Please direct your responses to: richard@wevideo.com

You are welcome to share this with a friend or colleague!

Sr. Product Marketing Manager - WeVideo
Senior Product Marketing Manager, Ecommerce
Mountain View, CA

What inspires you? This is the question that drives most career decisions.

Is it working with a fantastic team that is dedicated to a common goal? Is it the ability to make a significant impact on the success of a product and company? Perhaps it is to contribute to a product that ignites the creativity of content creators, small businesses, educators, and students worldwide? We hope it's all of the above!

Here at WeVideo, you can do that and more. We have an immediate opening for a Senior Product Marketing Manager to help grow and scale our B2C business. We believe that everyone has a story to tell. Join WeVideo and begin the next chapter in your story with us.

Your responsibilities

*Develop compelling product positioning and messaging based on user research, market insights, business objectives, value proposition and competitor products
*Develop messaging and positioning strategies for new products as well as evolve our brand-level messaging strategy.
*Lead go-to-market strategy for new product launches; drive awareness and consideration of our existing offerings
*Own and drive product marketing efforts, from identifying strategic messages to creative concepts to final marketing assets, with support of other marketers and cross-functional team members.
*Collaborate with marketing analytics to develop a deep understanding of our target audience and identify strategic research questions to pursue.
*Understand and document target customer journeys, including their use cases, how they begin to research solutions, and the who, what, when and why behind the decisions they make
*Ensure our brand and product messaging is consistent across marketing channels.
*Deeply understand how to scope and execute marketing strategies needed to reach different customer segments
*Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy
*Develop product positioning and messaging informed by user research, market insights, and product understanding


Your experience

*Bachelor's degree or equivalent practical experience.
*6+ of experience in product marketing. Experience in video, B2C software, consumer hardware, mobile apps and/or SaaS products strongly preferred.
*Track record of taking new consumer products to market and crafting compelling messaging strategies.
*Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative functions to drive growth through product marketing initiatives
*Excellent written and verbal communication skills; comfortable presenting internally and externally, including being on camera and in videos
*Exceptional analytical skills; comfort with analytics and data visualization tools and the ability to ask and answer your own questions
*Bias for action with proven ability to strategize and execute in a fast-paced environment
*Bachelor's degree or equivalent practical experience. Advanced business degree preferred.

Benefits & perks

*Medical, dental, vision and 401(k)
*Generous PTO policy (dependent on location)
*Flexible work environment
*Free lunch and snacks
*Enough free caffeine to keep you up for 2 weeks straight
*Employee development resources

If interested, please send resume and cover letter to richard@wevideo.com



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[KIT-list] Sr. Product Marketing Manager - WeVideo (Mountain View, CA)

If you are interested in this role, please direct your responses to: richard@wevideo.com

You are welcome to share this with a friend or colleague!


Sr. Product Marketing Manager - WeVideo
Senior Product Marketing Manager, Ecommerce
Mountain View, CA

What inspires you? This is the question that drives most career decisions.

Is it working with a fantastic team that is dedicated to a common goal? Is it the ability to make a significant impact on the success of a product and company? Perhaps it is to contribute to a product that ignites the creativity of content creators, small businesses, educators, and students worldwide? We hope it's all of the above!

Here at WeVideo, you can do that and more. We have an immediate opening for a Senior Product Marketing Manager to help grow and scale our B2C business. We believe that everyone has a story to tell. Join WeVideo and begin the next chapter in your story with us.

Your responsibilities

*Develop compelling product positioning and messaging based on user research, market insights, business objectives, value proposition and competitor products
*Develop messaging and positioning strategies for new products as well as evolve our brand-level messaging strategy.
*Lead go-to-market strategy for new product launches; drive awareness and consideration of our existing offerings
*Own and drive product marketing efforts, from identifying strategic messages to creative concepts to final marketing assets, with support of other marketers and cross-functional team members.
*Collaborate with marketing analytics to develop a deep understanding of our target audience and identify strategic research questions to pursue.
*Understand and document target customer journeys, including their use cases, how they begin to research solutions, and the who, what, when and why behind the decisions they make
*Ensure our brand and product messaging is consistent across marketing channels.
*Deeply understand how to scope and execute marketing strategies needed to reach different customer segments
*Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy
*Develop product positioning and messaging informed by user research, market insights, and product understanding


Your experience

*Bachelor's degree or equivalent practical experience.
*6+ of experience in product marketing. Experience in video, B2C software, consumer hardware, mobile apps and/or SaaS products strongly preferred.
*Track record of taking new consumer products to market and crafting compelling messaging strategies.
*Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative functions to drive growth through product marketing initiatives
*Excellent written and verbal communication skills; comfortable presenting internally and externally, including being on camera and in videos
*Exceptional analytical skills; comfort with analytics and data visualization tools and the ability to ask and answer your own questions
*Bias for action with proven ability to strategize and execute in a fast-paced environment
*Bachelor's degree or equivalent practical experience. Advanced business degree preferred.

Benefits & perks

*Medical, dental, vision and 401(k)
*Generous PTO policy (dependent on location)
*Flexible work environment
*Free lunch and snacks
*Enough free caffeine to keep you up for 2 weeks straight
*Employee development resources

If interested, please send resume and cover letter to richard@wevideo.com



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[KIT-list] Growth Marketing Manager (Moraga, CA)

If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K1L000013iufTUAQ&tSource=

You are welcome to share this with a friend or colleague.


Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

Channel Impact is seeking a Growth Marketing Manager to join our team. This role will be responsible for supporting our client's effort in orchestrating the treatment of leads created across the company. This is a salaried position with benefits, for a remote worker within the U.S or Canada.

What you will do:

Assess and identify areas for lead funnel conversion improvement, from data insights that inform lead scoring to the lead qualification process and handoff with the sales teams.
Ensure all leads, regardless of status, are engaged in a progression of marketing campaigns designed to nurture, re-activate and progressively move through the funnel.
Partner with Sales to ensure quality lead delivery and proper follow-up, build a consistent feedback loop, and continuously improve and optimize lead management.
Hold weekly lead funnel reviews with key stakeholders to project upcoming lead volumes, review existing lead status including compliance with service level agreements, and identify/program manage initiatives for optimizing conversion to pipeline.
Work in partnership with campaign, field and solutions teams, build and tune the sales engagement playbooks and call scripts run by the lead qualification teams.
Develop sales enablement materials and deliver training for global field sales, inside sales teams, and partners.
Provide insight to campaign and field marketing leadership which programs are generating pipeline and bookings and recommendations to fine tuning performance.
Rationalize and coordinate outbound call campaigns across sales and 3rd party agencies.
In partnership with Marketing Operations, implement new automation capabilities to help scale lead qualification and improve customer experience.
Primary marketing business partner to the sales and field marketing team, acting as the focal point for coordinating and enabling customer engagement efforts with marketing activities
Outline the insights needed for marketing operations to establish a common set of dashboards and performance metrics used for used continuous lead treatment improvement
Conduct monthly lead funnel reviews for each theater highlighting lead funnel impact, goal attainment, opportunities for improvement and status of in-flight initiatives
Conduct quarterly business reviews with marketing and sales leadership highlighting successes, challenge, and go-forward initiatives and recommendations

Qualifications:

Deep knowledge of marketing automation and best practices for funnel development.
Experience with CRM (Salesforce preferred) and sales engagement programs (e.g., Xant, Outreach, etc.).
Strong leader with experience driving data-driven decision making with cross-functional teams
Ability to assess cross-functional program opportunities for sales and recommend program prioritization based on impact metrics.
Curiosity to quickly learn sales processes and understand where to increase marketing campaign effectiveness and help drive efficiencies to reduce time to connect and sales cycle time to close
KPI focused & analytics-driven

Our Benefits

Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance,
flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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[KIT-list] Demand Generation Manager (remote, U.S.)

If you are interested in this role, please apply via: https://channel-impact.secure.force.com/careers/ts2__Register?jobId=a0K1L000013iufYUAQ&tSource=

You are welcome to share this role with a friend or colleague!


Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

We are seeking a Demand Generation Manager, Virtual Experiences and Webinars. This role will be responsible for driving demand and pipeline conversion impact that will leverage digitally-driven virtual experiences throughout the customer journey. The ideal candidate will have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

This is a salaried position with benefits, for a remote worker within the U.S or Canada.

What you will do:

Lead a cross-functional effort to identify critical points in the customer journey and build/optimize digital experiences that enhance and accelerate velocity through each stage of the funnel.
Collaborate with cross-functional teams, including: web, marketing operations, sales, global programs, field marketing and data science.
Assess and inventory client's existing set of virtual experiences (cost calculators, test drives, free trials, virtual labs, demos, videos, gamification tools, etc.) and map to critical points in the customer journey - strategically identifying opportunities to enhance and inform customer experiences while influencing the pipeline.
Collaborate with key stakeholders to build persona and product driven customer experiences by leveraging digitized virtual experiences and webinars. Continually drive optimization through frequent and ongoing testing and analysis.
Define client's global webinar strategy and have responsibility for scaling our webinar program into a lead and pipeline generation engine across our entire portfolio of products and solutions.
Be responsible for planning the client's global quarterly webinar calendar of live, 3rd party and on-demand events in partnership with integrated marketing and field marketing, diving deep into performance analytics to optimize program results and develop a standard set of best practices (based on industry standards), dashboards and performance benchmarks.
Manage and enhance the client's webinar experience by identifying and implementing an enhanced features toolkit including chat capabilities, polling, online Q&A, surveys, moderation, gamification and tech support.
Forecast, measure, analyze and report the impact of webinars and virtual experiences executed across marketing and sales.
Partner with product and solution marketing teams to build a roadmap of discussion topics, speakers, and agendas to support webinar execution across functions
Collaborate with global programs teams to build email copy, landing page copy, webinar abstracts, communications cadence and other supporting promotional materials based on industry best practices.
What you bring:

5 years of experience in B2B marketing
Knowledge of Smartsheets preferred
Experience working for a Tech company
Strong Project Management skills and understanding of Project Management processes, PMP certification is a plus
Proficiency using webinar tools
Self-motivated, resourceful, takes initiative, incredibly organized and responsive
Ability to work in a fast-paced, deadline-driven environment
Excellent written and verbal communication skills
BS/BA degree in Marketing or Business Administration
Our Benefits:

Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance,
flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.




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[KIT-list] Growth Marketing Manager (Moraga, CA)

If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K1L000013iufTUAQ&tSource=

You are welcome to share this with a friend or colleague!


Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

Channel Impact is seeking a Growth Marketing Manager to join our team. This role will be responsible for supporting our client's effort in orchestrating the treatment of leads created across the company. This is a salaried position with benefits, for a remote worker within the U.S or Canada.

What you will do:

Assess and identify areas for lead funnel conversion improvement, from data insights that inform lead scoring to the lead qualification process and handoff with the sales teams.
Ensure all leads, regardless of status, are engaged in a progression of marketing campaigns designed to nurture, re-activate and progressively move through the funnel.
Partner with Sales to ensure quality lead delivery and proper follow-up, build a consistent feedback loop, and continuously improve and optimize lead management.
Hold weekly lead funnel reviews with key stakeholders to project upcoming lead volumes, review existing lead status including compliance with service level agreements, and identify/program manage initiatives for optimizing conversion to pipeline.
Work in partnership with campaign, field and solutions teams, build and tune the sales engagement playbooks and call scripts run by the lead qualification teams.
Develop sales enablement materials and deliver training for global field sales, inside sales teams, and partners.
Provide insight to campaign and field marketing leadership which programs are generating pipeline and bookings and recommendations to fine tuning performance.
Rationalize and coordinate outbound call campaigns across sales and 3rd party agencies.
In partnership with Marketing Operations, implement new automation capabilities to help scale lead qualification and improve customer experience.
Primary marketing business partner to the sales and field marketing team, acting as the focal point for coordinating and enabling customer engagement efforts with marketing activities
Outline the insights needed for marketing operations to establish a common set of dashboards and performance metrics used for used continuous lead treatment improvement
Conduct monthly lead funnel reviews for each theater highlighting lead funnel impact, goal attainment, opportunities for improvement and status of in-flight initiatives
Conduct quarterly business reviews with marketing and sales leadership highlighting successes, challenge, and go-forward initiatives and recommendations

Qualifications:

Deep knowledge of marketing automation and best practices for funnel development.
Experience with CRM (Salesforce preferred) and sales engagement programs (e.g., Xant, Outreach, etc.).
Strong leader with experience driving data-driven decision making with cross-functional teams
Ability to assess cross-functional program opportunities for sales and recommend program prioritization based on impact metrics.
Curiosity to quickly learn sales processes and understand where to increase marketing campaign effectiveness and help drive efficiencies to reduce time to connect and sales cycle time to close
KPI focused & analytics-driven

Our Benefits

Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance,
flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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[KIT-list] Demand Generation Manager (remote, U.S.)

If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__Register?jobId=a0K1L000013iufYUAQ&tSource=

You are welcome to share this with a friend or colleague!


Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

We are seeking a Demand Generation Manager, Virtual Experiences and Webinars. This role will be responsible for driving demand and pipeline conversion impact that will leverage digitally-driven virtual experiences throughout the customer journey. The ideal candidate will have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

This is a salaried position with benefits, for a remote worker within the U.S or Canada.

What you will do:

Lead a cross-functional effort to identify critical points in the customer journey and build/optimize digital experiences that enhance and accelerate velocity through each stage of the funnel.
Collaborate with cross-functional teams, including: web, marketing operations, sales, global programs, field marketing and data science.
Assess and inventory client's existing set of virtual experiences (cost calculators, test drives, free trials, virtual labs, demos, videos, gamification tools, etc.) and map to critical points in the customer journey - strategically identifying opportunities to enhance and inform customer experiences while influencing the pipeline.
Collaborate with key stakeholders to build persona and product driven customer experiences by leveraging digitized virtual experiences and webinars. Continually drive optimization through frequent and ongoing testing and analysis.
Define client's global webinar strategy and have responsibility for scaling our webinar program into a lead and pipeline generation engine across our entire portfolio of products and solutions.
Be responsible for planning the client's global quarterly webinar calendar of live, 3rd party and on-demand events in partnership with integrated marketing and field marketing, diving deep into performance analytics to optimize program results and develop a standard set of best practices (based on industry standards), dashboards and performance benchmarks.
Manage and enhance the client's webinar experience by identifying and implementing an enhanced features toolkit including chat capabilities, polling, online Q&A, surveys, moderation, gamification and tech support.
Forecast, measure, analyze and report the impact of webinars and virtual experiences executed across marketing and sales.
Partner with product and solution marketing teams to build a roadmap of discussion topics, speakers, and agendas to support webinar execution across functions
Collaborate with global programs teams to build email copy, landing page copy, webinar abstracts, communications cadence and other supporting promotional materials based on industry best practices.
What you bring:

5 years of experience in B2B marketing
Knowledge of Smartsheets preferred
Experience working for a Tech company
Strong Project Management skills and understanding of Project Management processes, PMP certification is a plus
Proficiency using webinar tools
Self-motivated, resourceful, takes initiative, incredibly organized and responsive
Ability to work in a fast-paced, deadline-driven environment
Excellent written and verbal communication skills
BS/BA degree in Marketing or Business Administration
Our Benefits:

Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance,
flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.




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