[KIT-list] Demand Generation Manager, Virtual Experiences (Remote Worker, U.S.)

Friday, September 03, 2021

If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__Register?jobId=a0K1L000013iufYUAQ&tSource=

You are welcome to share this with a friend or colleague!


Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

We are seeking a Demand Generation Manager, Virtual Experiences. This role will be responsible for driving demand and pipeline conversion impact that will leverage digitally-driven virtual experiences throughout the customer journey. The ideal candidate will have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

This is a salaried position with benefits, for a remote worker within the U.S or Canada.

What you will do:
-Lead a cross-functional effort to identify critical points in the customer journey and build/optimize digital experiences that enhance and accelerate velocity through each stage of the funnel.
-Collaborate with cross-functional teams, including: web, marketing operations, sales, global programs, field marketing and data science.
-Assess and inventory client's existing set of virtual experiences (cost calculators, test drives, free trials, virtual labs, demos, videos, gamification tools, etc.) and map to critical points in the customer journey - strategically identifying opportunities to enhance and inform customer experiences while influencing the pipeline.
-Collaborate with key stakeholders to build persona and product driven customer experiences by leveraging digitized virtual experiences and webinars. Continually drive optimization through frequent and ongoing testing and analysis.
-Define client's global webinar strategy and have responsibility for scaling our webinar program into a lead and pipeline generation engine across our entire portfolio of products and solutions.
-Be responsible for planning the client's global quarterly webinar calendar of live, 3rd party and on-demand events in partnership with integrated marketing and field marketing, diving deep into performance analytics to optimize program results and develop a standard set of best practices (based on industry standards), dashboards and performance benchmarks.
-Manage and enhance the client's webinar experience by identifying and implementing an enhanced features toolkit including chat capabilities, polling, online Q&A, surveys, moderation, gamification and tech support.
-Forecast, measure, analyze and report the impact of webinars and virtual experiences executed across marketing and sales.
-Partner with product and solution marketing teams to build a roadmap of discussion topics, speakers, and agendas to support webinar execution across functions
-Collaborate with global programs teams to build email copy, landing page copy, webinar abstracts, communications cadence and other supporting promotional materials based on industry best practices.

What you bring:
-5 years of experience in B2B marketing
-Knowledge of Smartsheet preferred
-Experience working for a Tech company
-Strong Project Management skills and understanding of Project Management processes, PMP certification is a plus
-Proficiency using webinar tools
-Self-motivated, resourceful, takes initiative, incredibly organized and responsive
-Ability to work in a fast-paced, deadline-driven environment
-Excellent written and verbal communication skills
-BS/BA degree in Marketing or Business Administration

Our Benefits:
-Competitive compensation commensurate with experience
-Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
-Flexible paid time off
-8 days paid public holiday per year
-401k & Company Match
-Learning & Development Stipend
-Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.




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[KIT-list] Email Marketing Manager (Remote Worker, U.S.)

If you are interested in this role, please direct your responses to:
https://channel-impact.secure.force.com/careers/ts2__Register?jobId=a0K1L000013iufYUAQ&tSource

You are welcome to share this with a friend or colleague!


We are seeking an Email Marketing Manager. This is a critical role that is focused on driving audience engagement throughout the customer journey. The ideal candidate has a growth marketing mindset and requires a strong background in email marketing, drip and nurture programs via marketing automation and ABM.
This is a salaried position with benefits, for a remote worker within the U.S or Canada.

What you will do:
-Own and oversee the email marketing strategy and develop highly engaging email programs and nurture flows that effectively communicate with prospects and customers at each stage of the buyer's journey throughout the customer lifecycle.
-Responsible for always-on nurture flows, drip programs and pipeline engagement throughout the customer lifecycle as differentiated by product, solution, buyer, etc.
-Define and drive the strategy for improving email impact on pipeline generation and expanding our ability to market directly to key decision makers.
-In partnership with marketing operations, establish marketing automation capabilities as a repeatable and scalable engine for outbound marketing.
-Leveraging industry best practices, lead the creative development of email templates and landing pages with an internal creative team. Drive continuous improvement through a consistent testing strategy (template formats, layouts, subject lines, copy, landing pages, etc.) while iterating quickly to optimize across all email metrics including deliverability, open, click-to-open, CTRs, opt-out rates, bookings and revenue.
-Manage and maintain the forward looking email calendar to ensure alignment against email strategy, define and catalog for types of emails (operational, promotional, newsletters, etc.), while incorporating industry best practices for touch frequency, messaging, a/b testing, etc.
-Partner with marketing operations to develop the end-to-end email deployment process including SLAs, email template creation, translations & localization, QA testing, etc. and socialize with key stakeholders across the organization.
-Collaborate with key stakeholders and in alignment with other channels such as social, paid, website, virtual experiences and events, develop the email strategy and design for persona and product driven drip and nurture flows leveraging data insights, data enhancement/augmentation, and progressive profiling.
-Ensure email messaging, content, and CTAs resonate with customers through ongoing testing and validation.
Build historical email channel performance, set KPIs and benchmarks to measure campaign effectiveness with standardized reporting and dashboards. Provide visibility and socialize program and email channel performance with actionable insights to key stakeholders.
-Work with key stakeholders, define our segmentation strategy by persona, buyer, segment, etc. Analyze, understand and evolve our segmentation / targeting strategy and data within the marketable database.
-Collaborate with marketing operations to track and report on database health metrics, including growth & engagement, plus maintain compliance with global data regulations.

What you bring:
-8+ years in demand generation or field marketing managing email marketing or nurture programs preferably in the B2B technology space.
-Deep knowledge of CRM marketing, marketing automation tools and campaign reporting in relation to email marketing and automated nurture programs.
-Experience with experimentation (e.g. A/B tests, multivariate tests) and comfort with data analysis and/or working with analysts to measure marketing impact.
-Strong communication skills with the ability to effectively translate business strategies into tactical communications plans.
-Experience writing customer-facing copy focused on conversion.
-Interpersonal skills to help build and nurture collaborative relationships with team members and cross-functional teams.
-Strategic problem solver with ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives.
-Experience working for a Tech company.
-Self-motivated, resourceful, takes initiative, incredibly organized and responsive.
-Ability to work in a fast-paced, deadline-driven environment
-BS/BA degree in Marketing or Business Administration

Our Benefits:
-Competitive compensation commensurate with experience
-Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
-Flexible paid time off
-Holiday pay
-401k & Company Match
-Learning & Development Stipend
-Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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[KIT-list] Demand Generation Manager, Virtual Experiences (Remote Worker, U.S.)

If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__Register?jobId=a0K1L000013iufYUAQ&tSource=

Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

We are seeking a Demand Generation Manager, Virtual Experiences. This role will be responsible for driving demand and pipeline conversion impact that will leverage digitally-driven virtual experiences throughout the customer journey. The ideal candidate will have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

This is a salaried position with benefits, for a remote worker within the U.S or Canada.

What you will do:
-Lead a cross-functional effort to identify critical points in the customer journey and build/optimize digital experiences that enhance and accelerate velocity through each stage of the funnel.
-Collaborate with cross-functional teams, including: web, marketing operations, sales, global programs, field marketing and data science.
-Assess and inventory client's existing set of virtual experiences (cost calculators, test drives, free trials, virtual labs, demos, videos, gamification tools, etc.) and map to critical points in the customer journey - strategically identifying opportunities to enhance and inform customer experiences while influencing the pipeline.
-Collaborate with key stakeholders to build persona and product driven customer experiences by leveraging digitized virtual experiences and webinars. Continually drive optimization through frequent and ongoing testing and analysis.
-Define client's global webinar strategy and have responsibility for scaling our webinar program into a lead and pipeline generation engine across our entire portfolio of products and solutions.
-Be responsible for planning the client's global quarterly webinar calendar of live, 3rd party and on-demand events in partnership with integrated marketing and field marketing, diving deep into performance analytics to optimize program results and develop a standard set of best practices (based on industry standards), dashboards and performance benchmarks.
-Manage and enhance the client's webinar experience by identifying and implementing an enhanced features toolkit including chat capabilities, polling, online Q&A, surveys, moderation, gamification and tech support.
-Forecast, measure, analyze and report the impact of webinars and virtual experiences executed across marketing and sales.
-Partner with product and solution marketing teams to build a roadmap of discussion topics, speakers, and agendas to support webinar execution across functions
-Collaborate with global programs teams to build email copy, landing page copy, webinar abstracts, communications cadence and other supporting promotional materials based on industry best practices.

What you bring:
-5 years of experience in B2B marketing
-Knowledge of Smartsheet preferred
-Experience working for a Tech company
-Strong Project Management skills and understanding of Project Management processes, PMP certification is a plus
-Proficiency using webinar tools
-Self-motivated, resourceful, takes initiative, incredibly organized and responsive
-Ability to work in a fast-paced, deadline-driven environment
-Excellent written and verbal communication skills
-BS/BA degree in Marketing or Business Administration

Our Benefits:
-Competitive compensation commensurate with experience
-Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
-Flexible paid time off
-8 days paid public holiday per year
-401k & Company Match
-Learning & Development Stipend
-Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.




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[KIT-list] Email Marketing Manager (Remote Worker, U.S.)

If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__Register?jobId=a0K1L000013iutzUAA&tSource=

We are seeking an Email Marketing Manager. This is a critical role that is focused on driving audience engagement throughout the customer journey. The ideal candidate has a growth marketing mindset and requires a strong background in email marketing, drip and nurture programs via marketing automation and ABM.
This is a salaried position with benefits, for a remote worker within the U.S or Canada.

What you will do:
-Own and oversee the email marketing strategy and develop highly engaging email programs and nurture flows that effectively communicate with prospects and customers at each stage of the buyer's journey throughout the customer lifecycle.
-Responsible for always-on nurture flows, drip programs and pipeline engagement throughout the customer lifecycle as differentiated by product, solution, buyer, etc.
-Define and drive the strategy for improving email impact on pipeline generation and expanding our ability to market directly to key decision makers.
-In partnership with marketing operations, establish marketing automation capabilities as a repeatable and scalable engine for outbound marketing.
-Leveraging industry best practices, lead the creative development of email templates and landing pages with an internal creative team. Drive continuous improvement through a consistent testing strategy (template formats, layouts, subject lines, copy, landing pages, etc.) while iterating quickly to optimize across all email metrics including deliverability, open, click-to-open, CTRs, opt-out rates, bookings and revenue.
-Manage and maintain the forward looking email calendar to ensure alignment against email strategy, define and catalog for types of emails (operational, promotional, newsletters, etc.), while incorporating industry best practices for touch frequency, messaging, a/b testing, etc.
-Partner with marketing operations to develop the end-to-end email deployment process including SLAs, email template creation, translations & localization, QA testing, etc. and socialize with key stakeholders across the organization.
-Collaborate with key stakeholders and in alignment with other channels such as social, paid, website, virtual experiences and events, develop the email strategy and design for persona and product driven drip and nurture flows leveraging data insights, data enhancement/augmentation, and progressive profiling.
-Ensure email messaging, content, and CTAs resonate with customers through ongoing testing and validation.
Build historical email channel performance, set KPIs and benchmarks to measure campaign effectiveness with standardized reporting and dashboards. Provide visibility and socialize program and email channel performance with actionable insights to key stakeholders.
-Work with key stakeholders, define our segmentation strategy by persona, buyer, segment, etc. Analyze, understand and evolve our segmentation / targeting strategy and data within the marketable database.
-Collaborate with marketing operations to track and report on database health metrics, including growth & engagement, plus maintain compliance with global data regulations.

What you bring:
-8+ years in demand generation or field marketing managing email marketing or nurture programs preferably in the B2B technology space.
-Deep knowledge of CRM marketing, marketing automation tools and campaign reporting in relation to email marketing and automated nurture programs.
-Experience with experimentation (e.g. A/B tests, multivariate tests) and comfort with data analysis and/or working with analysts to measure marketing impact.
-Strong communication skills with the ability to effectively translate business strategies into tactical communications plans.
-Experience writing customer-facing copy focused on conversion.
-Interpersonal skills to help build and nurture collaborative relationships with team members and cross-functional teams.
-Strategic problem solver with ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives.
-Experience working for a Tech company.
-Self-motivated, resourceful, takes initiative, incredibly organized and responsive.
-Ability to work in a fast-paced, deadline-driven environment
-BS/BA degree in Marketing or Business Administration

Our Benefits:
-Competitive compensation commensurate with experience
-Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
-Flexible paid time off
-Holiday pay
-401k & Company Match
-Learning & Development Stipend
-Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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