[KIT-list] Product Marketing Manager (Remote, US and Canada)

Tuesday, September 14, 2021

If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K1L000013iwmrUAA&tSource=a0eG0000005jCo6IAE

You are welcome to share this with a friend or colleague!


Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

Channel Impact is seeking an experienced Product Marketing Manager to join our team. In this role you'll drive messaging and positioning in key parts of our client's growing product suite. Reporting to the Head of Marketing, you'll also direct integrated GTM planning and execute cross-functionally with product and sales teams.

This is a full time salaried position with benefits, for a remote worker within the U.S. or Canada.

What you will be doing:

Develop compelling positioning and messaging, targeting key personas and industries
Translate value propositions into impactful sales enablement content, including pitch decks, case studies, sales sheets, videos, collateral, whitepapers, and more
Partner with demand generation teams on the development of campaigns and content
Be a customer advocate; make sure customer content is included in anything and everything we do in marketing
Deliver demos, technical content, and thought leadership presentations
Create and maintain content on our website
Spearhead content and programs that foster thought leadership in the industry, resulting in higher brand awareness
Represent the company at hosted client events and industry conferences
Work closely with PR as an industry thought leader and spokesperson

You're a great fit if you have:

7+ years of product marketing experience in enterprise SaaS and/or are familiar with sales intelligence technologies, products and services
Demonstrated ability to execute cross-functionally with sales, marketing, and product organizations
Proven track record in developing highly effective sales presentations and collateral
Experience driving a product launch end-to-end
Experience with public speaking
BA or BS in Communications, Marketing or Business Administration
MBA preferred but not required

Our Benefits:

Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
Flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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[KIT-list] Program Manager, Technology Partnerships, Marketing Demand Gen (SF Bay Area , CA )

If you are interested in this role, please direct your responses to: heather@wedomarketing.com

You are welcome to share this with a friend or colleague!


Envision Technology Marketing Group, Inc., (ETMG) is seeking a Program Manager, Technology Partnerships, Marketing Demand Generation for a client company in Santa Clara. The Tech Partner Marketing team collaborates with tech partner leadership to drive the go-to-market strategy for our clients technology partners. Our charter is to drive awareness and demand for our products and integrations.

Key responsibilities
• Produce and manage events, including webinars, virtual roadshows, roundtable discussions, user conferences, etc. with a primary goal of generating demand.
• Own event calendar, meetings, work back schedule, reg page, invitations, confirmation, thank you pages, ON24, Splash
• Set up campaigns in SFDC, assign leads to appropriate nurture campaigns, track and report.
• Submit requests to the creative team to deliver imagery with a "wow" factor for events
• Coordinate with the webmaster to get events posted to the website in a timely way to drive attendance and on-demand views, ensuring that each is tagged accurately for easy discovery
• Maintain and promote an partner events calendar
• Responsible for tracking and reporting on campaigns. Lead results, lead funnel status, opportunities, and ROI for partner marketing.
• Drive attendance internally and externally, source email list rentals, and other tactics to deliver on attendance goals.
• Drive views of on-demand events, report, and optimize how we and partners promote them.
• Manage email campaigns, including interfacing with the MOPs team to pull contact lists based on past events/personas.
• Develop and optimize BDRs Outreach Sequences (CTAs, product information, qualifying questions).
• Promote tech partner events to Field marketing and find opportunities to integrate into their campaigns.
• Align with Campaign marketing to understand their campaign themes and timelines; share partner content where appropriate.
• Provide program management for tech partner nurture campaigns and explore ways to integrate partner messages into GTM nurture campaigns. Report on nurture initiatives.
• Track and report on Lead status, marketing contribution, and KPI metrics.
• Maintain content tracker and distribute content, building awareness across the business; implement ways to measure consumption.
• Manage the development of channel marketing kits and submit them to the reseller channel portal for publication.
• Create tracking URLs for social media and submit partner releases, news, events, and new content to the social media editorial calendar.
• Compile monthly and quarterly performance reports for internal use and for identified partners.
This is a long-term, 40 hours a week project, paid hourly, and remote opportunity. Hourly rate $70-80/hr depending on experience.

If you meet the qualifications above and would be interested in working with ETMG on a contract basis, please submit a cover letter and resume.
About ETMG: We are a full-service managed marketing agency and have provided many of Silicon Valley's premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com



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[KIT-list] Program Manager, Technology Partnerships, Marketing Demand Gen (SF Bay Area, CA )

If you are interested in this role, please direct your responses to: heather@wedomarketing.com


Envision Technology Marketing Group, Inc., (ETMG) is seeking a Program Manager, Technology Partnerships, Marketing Demand Generation for a client company in Santa Clara. The Tech Partner Marketing team collaborates with tech partner leadership to drive the go-to-market strategy for our clients technology partners. Our charter is to drive awareness and demand for our products and integrations.

Key responsibilities
• Produce and manage events, including webinars, virtual roadshows, roundtable discussions, user conferences, etc. with a primary goal of generating demand.
• Own event calendar, meetings, work back schedule, reg page, invitations, confirmation, thank you pages, ON24, Splash
• Set up campaigns in SFDC, assign leads to appropriate nurture campaigns, track and report.
• Submit requests to the creative team to deliver imagery with a "wow" factor for events
• Coordinate with the webmaster to get events posted to the website in a timely way to drive attendance and on-demand views, ensuring that each is tagged accurately for easy discovery
• Maintain and promote an partner events calendar
• Responsible for tracking and reporting on campaigns. Lead results, lead funnel status, opportunities, and ROI for partner marketing.
• Drive attendance internally and externally, source email list rentals, and other tactics to deliver on attendance goals.
• Drive views of on-demand events, report, and optimize how we and partners promote them.
• Manage email campaigns, including interfacing with the MOPs team to pull contact lists based on past events/personas.
• Develop and optimize BDRs Outreach Sequences (CTAs, product information, qualifying questions).
• Promote tech partner events to Field marketing and find opportunities to integrate into their campaigns.
• Align with Campaign marketing to understand their campaign themes and timelines; share partner content where appropriate.
• Provide program management for tech partner nurture campaigns and explore ways to integrate partner messages into GTM nurture campaigns. Report on nurture initiatives.
• Track and report on Lead status, marketing contribution, and KPI metrics.
• Maintain content tracker and distribute content, building awareness across the business; implement ways to measure consumption.
• Manage the development of channel marketing kits and submit them to the reseller channel portal for publication.
• Create tracking URLs for social media and submit partner releases, news, events, and new content to the social media editorial calendar.
• Compile monthly and quarterly performance reports for internal use and for identified partners.
This is a long-term, 40 hours a week project, paid hourly, and remote opportunity. Hourly rate $70-80/hr depending on experience.

If you meet the qualifications above and would be interested in working with ETMG on a contract basis, please submit a cover letter and resume.
About ETMG: We are a full-service managed marketing agency and have provided many of Silicon Valley's premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com



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