[KIT-list] Marketing Automation Manager (Remote East Coast, MA)

Wednesday, January 12, 2022

If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K8X000015OQgcUAG&tSource=a0eG0000005jCo6IAE

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Channel Impact is hiring a Marketing Automation Manager to join our team. In this role, you will build and manage programs in marketing automation platforms for our client's partners. The ideal candidate has demonstrated experience building highly dynamic and targeted marketing automation flows as well as the ability to design and create digital content.

This is a salaried position with benefits, for a remote worker in the Central or Eastern Time Zone.

What you will be doing:

Optimize campaigns from lead generation to retention strategies. Tactics include: working with branded email templates and sign-up landing pages, drafting content, building automation flows, and setting up reporting analytics
Pre-sales/administration: partner with Sales to refine SOWs, partner requirement gathering, specification docs, and campaign flows
Ideate and design highly dynamic and targeted marketing automation flows
Collaborate with team members on design and content creation, copywriting, and/or localization
Create email campaigns throughout the customer lifecycle: welcome series, nurture series, renewal automation, win-back automations, retargeting campaigns, payment delinquency
Inbound marketing - top of funnel strategy to build brand/product awareness
Retention strategy - improve customer acquisition and retention (upsell/cross-sell) through marketing automation campaigns
Full-funnel analytics: gather data from user activity across the entire funnel and customer lifecycle, analyze and gather insight to further optimize campaigns
Behavior-based email marketing - send appropriate communications based on behavior, activities, and interests
Identify fields needed to drive better customer segmentation and lead scoring processes
Qualified lead generation and lead nurturing:
Landing page/form optimization – update form fields and provide content strategy
CRM and custom system integrations – provide insight/knowledge on tailored integrations needed from marketing automation platform to CRM
Campaign creation – identify lead sources and develop email campaigns. This includes trial automations, downloaded materials, partner sign-ups/and pushes, etc.
Ongoing management – build reports that can be re-used to fully customized dashboards to give a holistic view of the marketing efforts. Ongoing data clean-up and maintenance
Conversion rate optimization, campaign identification, optimize current campaigns, track campaign performance and tweak workflows accordingly

What you bring:

A strong understanding of marketing automation best practices
Demonstrated experience building highly dynamic and targeted marketing automation flows
Proficiency in various marketing automation platforms, such as Emarsys, Marketo, Hubspot, and Salesforce Marketing Cloud
Campaign deployment, monitoring and ongoing optimization
You work well with client stakeholders, and share information and best practices with your counterparts
You love digital marketing and the operation behind it
You are a process driven thinker and comfortable with analysis and metrics
You take ownership of the result, and can independently determine what else needs to be done and how to do it
You can make recommendations and take actions in the face of incomplete information and uncertainty
Ability to formulate analyses independently – to transform data into actionable information
Excellent project management and collaboration skills, i.e., a team player
Excellent written and verbal communication skills
Undergraduate BS/BA degree or equivalent experience

Our Benefits:

Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
Flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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