Please direct your responses to: debbiep@synopsys.com
Synopsys is searching for a capable email marketing manager who enjoys working cross-functionally with marketing communications, creative and technology teams to execute email marketing programs.
The ideal candidate should have experience in the field of direct marketing and/or web marketing and database management. He/she has a service oriented approach including excellent organizational, attention-to-detail, quality-control and analytical skills.
Responsibilities
• Manage day-to-day set up, distribution and optimization of email blasts and campaigns utilizing a marketing automation tool.
• Provide training for automation platform users, assist with email design and layout and help troubleshoot html formatting issues, upholding design standards for the company's' look and feel.
• Manage marketing automation platform to optimize campaign execution, lead management, scoring, nurturing and distribution.
• Monitor and measure campaign results and maintain dashboard for further analysis.
• Manage offshore resources and maintain the company's emarketing calendar.
• Introduce and promote emarketing best practices such as segmentation and testing, aggressive profiling, drip-campaigns, geo-targeting, dynamic content delivery, etc.
• Assist with the implementation and maintenance of campaign implementation and reporting in salesforce.com.
Requirements
• BA in Marketing or a related field or equivalent experience
• Experience in managing direct marketing and/or web projects
• Advanced Eloqua (or similar automation tool) and salesforce.com experience
• Advanced HTML/XHTML skills and Excel proficiency in charting
• Experience working with CRM systems
• Ability to organize and manage multiple and conflicting priorities
• Service mentality and attention to detail and a strong focus on quality
• Self-starter with strong self-management and excellent interpersonal skills
• Ability to effectively work in different time zones and establish and nurture productive working relationships with key stakeholders
• Solid English language writing and editing skills
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