[KIT-list] Lifecycle Marketing Manager (SF Bay Area, CA)

Thursday, January 12, 2023

If you are interested in this role, please direct your responses to: careers@xcelagency.com

You are welcome to share this with a friend or colleague!


===The Organization===

Changing the world through digital experiences is what the client's organization is all about. They give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. They're passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

===The Opportunity===

The client's Lifecycle Marketing team is passionate about delivering impactful and effective email marketing programs to their customers. Their goal is to drive long-term growth for the organization through innovative, impactful, and scalable programs. They are looking for a motivated and creative marketing manager to join them in translating business goals into engaging customer experiences through email.

In this highly visible and cross-functional role, you'll plan, build, and execute scalable, predictable, and repeatable lifecycle programs that drive active use and improve the customer experience for flagship SaaS applications.

===What You'll Do===

-- Drive adoption and active use for their SaaS product while improving relevancy through experimentation and personalization
-- Turn business goals and priorities into quarterly communications plans, gaining consensus across the organization
-- Build collaborative relationships with key business partners across the organization, ranging from marketing peers to senior leadership
-- Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models, and behavioral data to improve customer relevancy and revenue impact
-- Build weekly, monthly and quarterly reports that quantify the impact, identify trends and encapsulate key initiatives

===What You Need to Succeed===

-- Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
-- Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action
-- Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
-- Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
-- Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
-- 2+ years experience, BA/BS degree

At the client organization, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, this client is the place for you.
The client organization is an equal-opportunity employer. They welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

Please submit your resume along with your rate to careers@xcelagency.com.


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