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Channel Impact is hiring a Public Sector Marketing Manager. In this role, you will be working side-by-side with our client to develop and deliver marketing initiatives aimed at Education, State & Local Government, and Federal customers. The ideal candidate is a marketing expert that has a positive attitude, collaborative skill set, and enjoys interfacing daily with the sales organization. This is a W2 opportunity with Channel Impact. This is a remote worker role for candidates living in the Eastern Time Zone.
What you will be doing:
- Define the end-to-end segment strategy and document in annual and quarterly marketing plans
- Establish supporting marketing objectives and KPIs and coordinate with across supporting teams to ensure alignment
- Partner with sales and field marketing teams to understand segment priorities and goals
- Own the "value proposition" for the client's Public Sector story and ensure strategy and content clearly articulate that value proposition
- Support channel marketing team and establish and scale key marketing campaigns/resources for channel partners.
- Partner with the global content team on planning and execution of campaigns to ensure PS audiences are represented and marketing goals are met
- Enable direct and channel sales force with audience insights, campaign strategy, and specific collateral to effectively support the go-to-market strategy
- Manage the quarterly marketing budget and associated operational activities
- Educate sales and channel partners about marketing opportunities, best practices, and techniques
You're a Great Fit if you have:
- 5+ years of B2B marketing experience
- Previous experience working with the Public Sector segment
- Previous experience working with indirect channel partners
- Experience and knowledge of partner programs
- Experience with an analytics-based or data-driven approach to marketing
- Budget management experience
- Executive communication and oral skills
- A super collaborative and positive attitude in a fast paced and dynamic environment
- BS in Marketing or Business administration
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