[KIT-list] Public Sector Marketing Manager (Remote anywhere in U.S. or Canada)

Friday, August 20, 2021

If you are interested in this role, please go to: https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K1L000013iq67UAA&tSource=

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Channel Impact is hiring a Public Sector Marketing Manager.  In this role, you will be working side-by-side with our client to develop and deliver marketing initiatives aimed at Education, State & Local Government, and Federal customers. The ideal candidate is a marketing expert that has a positive attitude, collaborative skill set, and enjoys interfacing daily with the sales organization.  This is a W2 opportunity with Channel Impact. This is a remote worker role for candidates living in the Eastern Time Zone. 

 What you will be doing: 

  • Define the end-to-end segment strategy and document in annual and quarterly marketing plans 
  • Establish supporting marketing objectives and KPIs and coordinate with across supporting teams to ensure alignment 
  • Partner with sales and field marketing teams to understand segment priorities and goals 
  • Own the "value proposition" for the client's Public Sector story and ensure strategy and content clearly articulate that value proposition 
  • Support channel marketing team and establish and scale key marketing campaigns/resources for channel partners. 
  • Partner with the global content team on planning and execution of campaigns to ensure PS audiences are represented and marketing goals are met 
  • Enable direct and channel sales force with audience insights, campaign strategy, and specific collateral to effectively support the go-to-market strategy 
  • Manage the quarterly marketing budget and associated operational activities 
  • Educate sales and channel partners about marketing opportunities, best practices, and techniques 

You're a Great Fit if you have:  

  • 5+ years of B2B marketing experience 
  • Previous experience working with the Public Sector segment 
  • Previous experience working with indirect channel partners  
  • Experience and knowledge of partner programs 
  • Experience with an analytics-based or data-driven approach to marketing 
  • Budget management experience 
  • Executive communication and oral skills 
  • A super collaborative and positive attitude in a fast paced and dynamic environment 
  • BS in Marketing or Business administration 

 

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