[KIT-list] CONTR: Director of Marketing Programs (Remote)

Wednesday, March 03, 2021

Please direct your responses to:  s.levine@cortical.io

 

 

Director of Marketing Programs

Reports to: CMO

Part-time Contract

Cortical.io is an entrepreneurial company focusing on Natural Language Understanding (NLU). We use our patented AI technology to solve challenging business problems in Financial Services and Business Process Optimization. With a new round of funding, we are looking for a Director of Marketing Programs.

Job Description:

We are looking for an amazing, data-driven marketer to own the marketing funnel for our company. You will be responsible for developing programs to generate new leads and nurture them. You'll research and recommend the MarTech system stack to manage the processes and provide metrics and results reporting. You will help Cortical.io develop, enter and succeed in our target markets, advertise, develop brand awareness, and fine-tune our prospect and customer experience processes and programs.

Responsibilities:

• Identify, budget and manage programs that generate leads in our targeted markets.
• Implement and manage a marketing automation system (Hubspot or equivalent) to track and nurture leads throughout the buyer's journey to streamline, automate and measure all marketing tasks and workflows.
• Establish analytics to allow us to measure the success of marketing programs and campaign performance.
• Develop, maintain and execute demand generation plans aligned with business goals.
• Develop a deep understanding of customers, products and the buyer's journey.
• Work closely with other departments to build cross-functional approach to our marketing efforts.
• Work to ensure that content reaches the right part of the sales funnel at the right time working with the marketing team to identify content needed to feed these programs.
• Collaborate with sales and customer success to build programs that support sales enablement.

Requirements:

• BA/BS degree or equivalent work experience.
• 5+ years' experience in managing marketing programs.
• Excellent communicator and creative thinker with an ability to use data to inform all decisions.
• Proficiency in Hubspot or equivalent marketing automation.
• Startup experience
• Bonus skills: Experience in Financial Services and Insurance