Please direct your responses to: http://tinyurl.com/Crawfords-469
Crawford Group (www.crawfordgroup.com) is seeking a full time Web Content Strategist consultant for our client located in San Jose. The consultant will be responsible for developing and executing content marketing strategies to meet marketing objectives. Candidacy for this assignment requires a proven background in creating strategic/actionable marketing plans, and specifically, driving content/programs to optimize corporate presence on the Web. Must have exceptional program and project management skills.
The ideal candidate is a confident, flexible driver with exceptional interpersonal skills who exceeds at managing both internal and external teams.
Specific responsibilities include:
* Participate in the planning and development of Segment marketing plans
* Develop Content Marketing Solutions Plan to define goals, objectives, strategy, and tactics, including KPIs and a measurement plan
* Partner with the Segment team to populate the Audience Mapping Strategy template to define the who, what, when, where, why for content (audience, topic, format, placement, promotion, goal, measurement)
* Work with Segment team to develop a content strategy and editorial calendar to keep web content fresh and relevant, aligning with defined marketing themes or focus
* Understand SEO best practices and ensure integration into plans
* Create standard web metrics reporting dashboard in Omniture Site Catalyst and report data to segment teams, with analysis and recommendations for content performance improvement
* Identify internal and external resources/vendors required to execute the project: developer, writer, etc.
* Lead project teams from inception, launch to execution on time and within budget through effective management of schedule, resources, scope/deliverables, obstacles and risks
* Build and foster strong relationships with product counterparts in other organizations: social media, web strategy, content strategy
* Work daily with marketing managers, marcom managers, and developers
* Effectively communicate expectations and status to team members in a timely and clear fashion
* Facilitate and participate in reviews and QA to ensure high quality deliverables
Skills:
* 10+ years’ combined program and/or project management experience in a B to B marketing organization within the Technology industry. Must have experience working for at least one large company
* Passion for the web, solid working knowledge of current Internet technologies. Must have the desire to learn, understand and apply new technologies
* Strong writing, editing and verbal communications skills
* Confident, diplomatic and credible presence for partnering with a wide range of stakeholders at all levels of the organization
* Competency working both independently and in a team-oriented, collaborative environment
* Conflict management skills: Mitigates conflict and communication problems, understand how to communicate difficult/sensitive information with diplomacy and tact
* Experience with various project management methodologies and ability to tailor approach for success
* Solid proficiency with the Microsoft Office Suite including Project, Visio, Sharepoint, WebEx, Salesforce.com
* Proficiency with metrics generation and analytics tools: Omniture Site Catalyst, Clickstream, Google Analytics
Strongly preferred:
* Experience in networking or related field and/or a highly technical environment
* Project management certification or training
* Content management and publishing experience
* Awareness of social media platforms for business/marketing purposes
* BA/BS in Marketing, Journalism, Communications, or similar
Rate: $2,400/week, as a w2 employee of Crawford Group or $2,800/week as a 1099 consultant
Location: Onsite at client offices in San Jose. No phone calls, please.
Hours/Duration: Full time, ASAP-ongoing
Interested? Please create a profile, including your resume in Word format plus writing samples or links to online portfolio:
http://tinyurl.com/Crawfords-469
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