Please direct your responses to: http://tinyurl.com/Crawfords-467
Crawford Group (www.crawfordgroup.com) is seeking a full time Copywriter, Social Media consultant for our client Lexmark, located in Lexington, Kentucky. The Consultant will be responsible for copy writing, copy editing, proofreading and managing the copy process and communications for our clients’ corporate marketing social media campaigns. Candidacy for this assignment requires a proven copywriting track record plus social media savviness, including strong messaging, content development, proofreading and editing.
Must have an understanding of the Enterprise B to B technology market space in general and specifically, have an understanding of one or more of the vertical market segments: Federal, Retail, Retail Banking or Retail Pharmaceutical. The ideal consultant is a confident, flexible driver with exceptional interpersonal skills.
Specific responsibilities include:
- Working from a campaign plan, interface regularly with stakeholders from Product Marketing and Field Sales teams to gather relevant information in order to create benefits-driven and persuasive campaign copy to be leveraged across a wide range of marketing deliverables including: social media, web and email marketing. May also include development of offline content such as direct mail, newsletters, sales brochures and promotional pieces
- Audit existing content and gain understanding of Lexmark community preferences; develop customized content by audience to ensure freshness, relevancy and engagement
Skills:
- 11-13 years of copywriting experience within the Technology industry, B to B. Must include experience working for at least one large company
- 4+ years’ experience developing social media content for corporate or business required
- Must understand Enterprise and direct selling
- Superior writing, editing and proofreading skills. Must have an exceptional grasp of grammar, syntax and style. Writing samples/portfolio examples required
- Solid grasp of social media platforms/technologies such as Facebook, Twitter, blogs and YouTube as part of the overall marketing mix. Must understand the effect on the customer experience, brand perception, and synergies with other online vehicles (inclusive of online advertising, email, paid search and affiliate marketing)
- Confident, diplomatic and credible presence for partnering with a wide range of stakeholders at all levels of the organization
- Program management experience to drive the team and overall campaigns
- Proficiency with the Microsoft Office Suite
- Experience with Eloqua a plus
- BA/BS in Journalism, English, Communications, PR or similar
Rate: $2,600/week D.O.E. as a w2 employee of Crawford Group
Location: Relocation to Lexington, Kentucky after 90 days required (includes a relocation package). Includes a high potential for conversion to permanent/full time employment after six months. No phone calls, please.
Hours/Duration: Full time, ASAP-ongoing
Interested? Please create a profile and upload your resume in Word format to:
http://tinyurl.com/Crawfords-467
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