[KIT-list] Marketing Technology Manager for Silicon Valley Bank (San Jose, CA)

Saturday, January 21, 2023

If you are interested in this role, please send your resume to:
Gaita Mompoint
GMompoint@svb.com

You are welcome to share this with a friend or colleague!

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Marketing Technology Manager

* Contract to Hire
* Does not manage others

Summary of position:

Silicon Valley Bank is seeking an experienced Marketing Technology Manager that will report into the Director, Marketing Technology to contribute to the development of a world class marketing technology stack and deliver innovation solutions.  You will contribute and/or lead across strategic, tactical and support activities (data strategy, technology, and analytics).

You will work with cross-functional team as well as other key business stakeholders (i.e. IT and Sales) to leverage marketing technology to drive business performance and best in class client experiences. You will be a critical contributor to develop and sustain industry leading technology innovation to drive data-driven marketing and create client centric experiences. You have a strong understanding and aptitude for customer facing digital solutions and industry trends and can translate such trends into actionable technical innovation.

*Responsibilities* ​:

· Provide solutions to complex problems across marketing technology platforms, system integrations, and customer data and analytics

· Product Owner for Marketing Capability Pod driving the product, delivering the Digital Asset Management System and future roadmap

· Translates business requirements into technical solutions that deliver measurable results

· Design, document and communicate detailed technology approach for complex data driven integrations

· Support key technology initiatives aligned with prioritized business goals

· Assist in the development of marketing technology strategies

· Supporting a broad collection of marketing technology platforms including Optimizely, Marketo, Pardot, Wedia DAM, Wrike, Sprinklr, Google Analytics

· Responsible for working closely with Brand Marketing Team, Marketing Operations, Sales Operations and business stakeholders to help deliver marketing technology solutions

· Work with operations and vendor management to run RFPs and select and onboard new technology platforms

Essential Functions:

*Practice Development* **

* Partner with Marketing Operations to design new standards and frameworks across Marketing Technology & Analytics team which meet SVB's regulatory requirements and IT Controls Framework (Privacy, GDPR, CCPA)
* Engage in community of practice development, potentially taking lead roles
* Work with operations and vendor management to run RFPs and select and onboard new technology platforms

10%

**

*Design & Development*

* Independent, self-starter, determines and develops approach to work
* Leads smaller or workstreams of a larger project
* Develop alternatives and solutions for a broad range of problems. Exercises judgement based on an analysis of multiple inputs.  Addresses situations that are not guided by precedent
* Design, document and communicate detailed technology approach for complex data driven integrations
* Provide solutions to complex problems across marketing technology platforms, system integrations, and customer data and analytics
* Translates business requirements into technical solutions that deliver measurable results
* Lead the approach to enforce and optimize our digital data ingestion and validation process, as well as transformation and usage of the data for reporting and customer journey tracking
* Work with Data Governance and any other SVB teams to get approvals for data feed transfers
* Draft specifications and timelines as required to process files - includes requirements for file loads, transformations and any other special instructions
* Develop and document new process changes for integrations and data based on new business requirements
* Partner closely with key stakeholders to deliver solutions, with a focus on technology, data and reporting needs.

65%

**

*Measurement/Optimization & Other Support*

* Oversee data quality and tracking feeds from source to source
* Provide insights and recommendations for system and process enhancements
* Support digital team reporting initiatives and deliverables
* Develop and maintain reporting related to areas of responsibility
* Emerging Technologies/New Initiatives: Identify, recommend, support development and rollout new digital technology initiatives
* Manage access and permissions to Marketing Systems: On board and set-up of new users; manage user groups & vendors.
* Develop new system training documentation to Marketing Operations to ensure smooth rollout and adoption of systems, where Marketing Operations will drive adoption of new systems
* Define and make decisions on technology solutions vendor, solution approach and implementation.

25%

Decisions:

* Occasionally makes recommendations that require approval; does not make impactful decisions that do not require approval.  Routinely follows defined process.
* Types of decisions include technology solutions vendor, solution approach, and implementation

Recommendations:

* Responsible for recommending solutions to Director, Marketing Technology, Director, Data & Analytics and Head of Marketing Innovation which would be adopted.
* Provides recommendations on system and process enhancements, e merging technologies/new initiatives, data governance improvements, new standards and frameworks

Knowledge:

* Strong Agile Marketing Acumen and Ways of Working (Scrum, Kanban, Scrumban)
* Deep knowledge in technology design, data and systems integration
* Deep knowledge in Marketing tools, Wedia DAM, Marketo, Pardot, Sprinklr, Google, Analytics, MS Dynamics / Salesforce CRM, and Optimizely

Skills:

* Passion for agile software processes, data-driven development, reliability, and experimentation
* Strong analytical and problem-solving skills; ability to combine attention to detail with big picture perspective
* Demonstrates excellent oral and written communication skills

Competencies:

* Ability to manage a variety of initiatives/ projects in a fast-paced environment
* Ability to flex and navigate effectively through ambiguity
* Strategic thinker and creative problem solver always looking for most optimal solution
* Good planner; capability to "look around the corner" to determine risks and mitigating strategies
* Strong work ethic and ability to work well in a team environment
* Results driven

Required Education and Experience:

* Bachelor's degree in Computer Science, MIS, or Engineering, or equivalent experience
* 5+ years of experience implementing and managing enterprise technology platforms
* 3+ years' experience as delivery lead for large web or marketing systems implementation projects
* 2+ years of experience working in marketing organizations

Travel:

Travel may be occasionally required

Physical Demands:

The contractor/employee must have the ability to use a computer keyboard, mouse, calculator, copier/fax machine, scanner and telephone. While performing the duties of this job, the employee is regularly required to talk and hear.  Employee must have close visual acuity to perform an activity such as: reviewing and analyzing information; transcribing; and/or viewing a computer screen. Employee may be required to make quick decisions as to when to escalate or directly address a situation, as well as handle the stress of such situations.  The work environment is indoors with a majority of time spent sitting at a desk.

Disclaimer:

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job.  This job description is intended to indicate the general nature and level of work to be performed.  Duties, responsibilities and activities may change at any time with or without notice.  This job description does not constitute a contract of employment and, therefore, the company may exercise its employment-at-will rights at any time.

Inquiries, CVs and Resumes can be sent to:

Gaita Mompoint

GMompoint@svb.com


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