[KIT-list] Digital Media Marketing Manager (SF Bay Area, CA)

Tuesday, September 13, 2022

If you are interested in this role, please direct your responses to: heather@wedomarketing.com

You are welcome to share this with a friend or colleague!


Envision Technology Marketing Group, Inc. (ETMG) is seeking a passionate digital marketer to work on a long-term project for one of our clients' Demand Generation team. This position will focus on paid media lead generation strategies that directly impact the business's top-line growth. The role will be accountable for managing demand generation campaigns across all digital paid channels.

You will contribute in a meaningful way to develop, implement, and execute media strategies that meet aggressive growth goals across the journey, with a special emphasis on the lower funnel (lead acquisition). You will work cross-functionally with media agencies, partners, and the demand team to execute media plans, optimize, and analyze performance. You will lead the day-to-day operations and support driving performance improvements through all digital channels which include (but not limited to) paid social, paid email, webinars, SEM, content syndication, and other 3rd parties.

The successful candidate is data-driven, who thrives in bringing order to ambiguity, is a self-starter, and has a keen ability to adapt quickly and support others through complex situations. Additional expectations for this role include leading campaign performance analysis, assisting in forecasting, managing platform access and ad operations, and identifying innovative tests and learns that help pushes the business forward.

Key Responsibilities
• Ownership of the day-to-day tasks & stewardship of all digital cross-channel campaigns (inclusive of SEM, Paid Social, Paid Email, Content Syndication, and other 3rd parties)
• Agency Management – communicate business direction to the agency based on Juniper marketing goals, systems/operations architecture, tracking needs
• Stakeholder Management – partner and collaborate with several internal teams, including global demand gen and field marketing in AMER, EMEA, and APAC, to ensure paid media campaigns ladder up to overall marketing objectives and goals
• Analyze and evaluate lead performance on a weekly/monthly basis offering up hypotheses helping to answer the "why?" behind the numbers while also helping to identify optimization opportunities
• Assist in managing the digital marketing budget and managing actualizations
• Pull cross-platform performance reports & provide insights to assist in developing strategies and marketing decisions
• Assist in developing lead forecasting recommendations
• Identify new, innovative ways to drive acquisition through the different channels via test and learns
• Ensure campaigns adhere to digital best practices and be an ambassador for digital media within the business.

Qualifications
• 3-5 years in advertising specializing in performance marketing channels
• Proven track record in delivering successful and cost-effective digital campaigns (SEM, social, email, programmatic, content syndication)
• Collaborative mindset and thrives in a fast-paced environment while building relationships within the agency and across stakeholder teams.
• Experience managing global agencies and large advertising budgets at an ad agency
• Understand B2B technology advertising. The candidate does not need to be a B2B expert, but they must understand some important differences between b2b and b2c advertising
• Exceptional communication skills and ability to present to cross-functional teams and management
• Attention to detail and the ability to navigate ambiguity
• Expert in tagging, trafficking, and QA-ing campaigns

This is a full-time, 40 hour a week, remote opportunity. Hourly rate $60-65hr. The project is expected to be long-term. If you meet the qualifications above and you would be interested in working with ETMG, please submit a cover letter and resume.

About ETMG: We are a full-service marketing agency and have provided many of Silicon Valley's premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com



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