[KIT-list] Demand Generation Specialist (Remote West Coast, US and Canada)

Saturday, March 19, 2022

If you are interested in this role, please direct your responses to:
https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K8X000015Okw6UAC&tSource=a0eG0000005jCo6IAE

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Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community. We are looking to add a Demand Generation Specialist to our team. In this role, you will work side-by-side with our B2B SaaS client to build high performing demand generation programs and oversee the tactics used to develop and cultivate long-term customer relationships. The ideal candidate is experienced in driving demand and pipeline conversion, has a collaborative work ethic, strong bias for action, data-driven decision making, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations. This is a full time, salaried position that includes benefits and is open to remote workers in the United States and Canada.

What You Will Be Doing:

Execute email campaign strategy and tactics to deliver persuasive messages
Build email lists and nurture leads through written communications
Collaborate with Marketing Operations on reporting results and tracking budget, campaign performance, ROI, and other important metrics
Write clear program briefs to define goals and KPIs
Provide operational support for campaign buildout and execution (e.g., landing pages, templates, forms, workflows, list building, etc.)
Manage demand generation campaign calendar, newsletter and other supporting activities as needed
Work cross functionally on executing internal and 3rd party webinars
Assist with departmental marketing activities, as needed

What You Will Bring:

3-6 years of marketing experience (prior SaaS experience a plus)
Proficiency with Marketo & Salesforce (required)
Experience tracking, measuring, and reporting on the results of demand and lead generation campaigns
Proven track record of building and executing on demand generation campaigns
Excellent verbal and written communication skills
Self-motivated, resourceful, takes initiative, incredibly organized and responsive
Thrives in a fast-paced environment and demonstrates mental agility
Excellent project management skills and ability to work on multiple projects simultaneously
Ability to work in a team environment with overlapping responsibilities (reporting, lead generation and project management)
BS/BA degree in Marketing or Business Administration

Our Benefits:

Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
Flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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