[KIT-list] Digital & Demand Gen Marketing Manage (remote) (remote, n/a)

Sunday, November 21, 2021

If you are interested in this role, please direct your responses to: jboller@ocient.com

You are welcome to share this with a friend or colleague!


Ocient is a data analytics solutions company headquartered in Chicago, IL, with a remote first workforce and carbon neutral footprint. The company enables rapid analysis and management of the world's largest datasets.

We've been growing rapidly and are currently looking for an entrepreneurial Demand Generation and Digital Marketing Manager to support a variety of foundational, high-impact initiatives across the company. This role will cover strategy and planning for Ocient's demand generation and digital marketing initiatives across search and social platforms, website campaigns, digital events and email. The role will also drive content marketing efforts to fuel Ocient's digital and demand gen programs. We are looking for a candidate who can collaborate across departments to deliver cross-functional results that promote our revolutionary technology to customers and prospects, industry influencers, prospective hires, and current employees.

Reporting to the Director of Marketing, this individual will spearhead managing and building our lead generation channels and have a large role in our overall marketing strategy. We are looking for someone who is both a planner and ready to dig in to execute programs flawlessly. Our ideal candidate is self-motivated, enthusiastic, and passionate about working with highly technical engineers, product managers and enterprise sales executives to communicate Ocient's mission and value proposition, is highly organized, and possesses strong writing and presentation skills. Most importantly, our Demand Gen + Digital Marketing Manager will thrive in a startup culture, be curious and eager to learn, drive and manage multiple projects at once, and have the ability to adapt to the changing needs of the organization as we grow.


Responsibilities:

Develop and implement digital marketing strategies and initiatives that drive direct business results

Analyze marketing and sales data to develop insights and make recommendation son areas for optimization to meet revenue targets

Create and execute data-driven multi-channel campaigns (lead vendors, SEM, Paid Social, website, email) that drive lead generation and fill the sales pipeline with qualified leads while monitoring and optimizing conversion rates

Track weekly, monthly and quarterly performance of campaigns – continuously optimizing program performance and quality

Track campaign ROI and influence the allocation of marketing spend based on past performance

Drive effective strategic planning, investment decisions, and budgeting processes

Work closely with the Sales team to understand lead quality and pain points to develop content that supports sales enablement

Drive brand awareness and interest in Ocient's product leveraging digital channels

Manage and improve underlying data model critical to market segmentation and information

Manage website content updates

Successful implementation and utilization of marketing automation platforms



Qualifications:

2+ years of experience in digital marketing at a B2B database, data warehouse or enterprise tech company, or within an agency setting leading demand generation campaigns or brand growth using search, social media, display banner channels, content creation and ads

Experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns

A solid understanding of trends and tools within web analytics, search marketing, email marketing, mobile and social media

Hands-on experience in building dashboards (using programs like Tableau, Domo, Power BI) and extensive experience using Excel

Ability to juggle multiple projects, have a passion for marketing and enterprise tech, and have strong analytical skills to drive results

Experience with basic marketing calculations and terms (CAC, CPL, ROI, LTV, etc.)

Knowledge of or interest in how enterprise databases and data warehouses work

Technical knowledge regarding data models, marketing database design development, data mining and segmentation techniques

Experience in managing ad budgets where there is accountability for cost per lead and conversion metrics

Strong collaboration and relationship building skills across multiple levels and functions within and outside of the organization

BA in communications, journalism, marketing, or related field

Strong communication and presentation skills



-=-=-=-=-=-=-=-=-=-=-=-
Groups.io Links: You receive all messages sent to this group.
View/Reply Online (#379): https://groups.io/g/KIT-List/message/379
Mute This Topic: https://groups.io/mt/87224062/5526895
-=-=-
NOTE: You are receiving this email because you were subscribed to the KIT List through Yahoo Groups. We migrated to this NEW platform when Yahoo Groups ended permanently on 12/15/20.

To unsubscribe, just send an email to KIT-List+unsubscribe@groups.io
-=-=-
Group Owner: KIT-List+owner@groups.io
Unsubscribe: https://groups.io/g/KIT-List/unsub [coolgallerys001.software@blogger.com]
-=-=-=-=-=-=-=-=-=-=-=-