[KIT-list] Field Marketing Manager - State & Local Government (Remote Worker, U.S.)

Thursday, September 09, 2021

If you are interested in this role, please direct your responses to: laura@channel-impact.com

You are welcome to share this with a friend or colleague!


Channel Impact is hiring a Public Sector Marketing Manager. In this role, you will be working side-by-side with our client to develop and deliver marketing initiatives aimed at Education, State & Local Government, and Federal customers. The ideal candidate is a marketing expert that has a positive attitude, collaborative skill set, and enjoys interfacing daily with the sales organization. This is a W2 opportunity with Channel Impact.

This is a remote worker role for candidates living in the Eastern Time Zone.

What you will do:
-Define the end-to-end segment strategy and document in annual and quarterly marketing plans
-Establish supporting marketing objectives and KPIs and coordinate with across supporting teams to ensure alignment
-Partner with sales and field marketing teams to understand segment priorities and goals
-Own the "value proposition" for the client's Public Sector story and ensure strategy and content clearly articulate that value proposition
-Support channel marketing team and establish and scale key marketing campaigns/resources for channel partners.
-Partner with the global content team on planning and execution of campaigns to ensure PS audiences are represented and marketing goals are met
-Enable direct and channel sales force with audience insights, campaign strategy, and specific collateral to effectively support the go-to-market strategy
-Manage the quarterly marketing budget and associated operational activities
-Educate sales and channel partners about marketing opportunities, best practices, and techniques

What you bring: 
-5+ years of B2B marketing experience
-Previous experience working with the Public Sector segment
-Previous experience working with indirect channel partners
-Experience and knowledge of partner programs
-Experience with an analytics-based or data-driven approach to marketing
-Budget management experience
-Executive communication and oral skills
-A super collaborative and positive attitude in a fast paced and dynamic environment
-BS in Marketing or Business administration



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