[KIT-list] Marketing Director - Demand Generation (Silicon Valley, CA)

Wednesday, July 28, 2021

If you are interested in this role, please send your resume and direct your responses to: jobsUSA@cortical.io

You are welcome to forward this to a friend or colleague!

Cortical.io is at the forefront of applying Artificial Intelligence and Natural Language Understanding (NLU) to one of today's biggest challenges, helping companies intelligently process documents. Our solutions accurately extract, classify, and search unstructured text in the documents and messages that are currently overwhelming enterprises. Leveraging a unique and patented approach to NLU, Cortical.io applications are currently in production at some of the largest enterprises in the world.

Job Description:
We are looking for an amazing, data-driven marketer to own the marketing funnel for our company. You will be responsible for developing programs to generate new leads and nurture them through the buyer's journey. You will leverage your B2B software expertise to help Cortical.io develop, enter, and succeed in our target markets. You will develop marketing campaigns and be responsible for our prospects' processes and experience. You'll manage the budget, processes and provide metrics and results reporting.

Responsibilities:

• Identify, budget, and manage programs that generate leads in our targeted markets.
• Use Hubspot to track and nurture leads throughout the buyers' journey.
• Establish analytics to allow us to measure the success of marketing programs
and campaign performance.
• Develop, execute, and maintain demand generation plans aligned with business goals.
• Develop a deep understanding of customers, products and the buyer's journey.
• Work closely with other departments to build cross-functional approach to our marketing efforts.
• Update/create personas tied to specific customer needs and preferences.
• Grow distribution across all channels.
• Develop strategies to ensure content reaches the right part of the sales funnel at the right time.
• Work with the marketing team to identify content needed to feed these programs.
• Collaborate with sales and customer success to build programs that support sales enablement.

Requirements:

• BA/BS degree or equivalent work experience.
• B2B software experience.
• 10+ years' experience in creating, executing, and managing demand generation programs.
• Excellent communicator and creative thinker with an ability to use data to inform all decisions.
• Proficiency in Hubspot & Salesforce.
• Startup experience.
• Bonus for:
• Experience targeting Financial Services and Insurance verticals
• Experience marketing Artificial Intelligence applications
• Experience developing European demand generation programs

Send resumes and cover letters to jobsUSA@cortical.io





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