[KIT-list] Growth Marketer, Programs (Remote in the US)

Thursday, July 29, 2021

If you are interested in this role, please direct your responses to: https://flower-company.breezy.hr/p/3c269195da98-growth-marketer-programs

You are welcome to share this opportunity with a friend or colleague!


Growth Marketer, Programs

FLOWER CO. is testing new growth channels and engagement loops to improve our customers' experience and retain the best customers in our industry! The Growth Marketer will be joining a team that is rapidly testing and measuring performance. This is an amazing opportunity to be an early hire on a fast-growing team, and having a major impact on our user experience.

Your initial focus will be to launch and iterate on ambassador, affiliate, and referral programs. Reporting to the Vice President of Product and Growth, you will have the support of the product, engineering, and growth teams- along with the resources to experiment. This is a uniquely creative, self-directed, and entrepreneurial opportunity. The Growth Marketer, Programs plays a vital role and is an essential component of FLOWER CO.'S top of funnel customer acquisition strategy. This is an exciting time to join a disruptive startup in an exciting period of growth!

This position is fully remote.

What you'll do
• Develop innovative growth and marketing programs focusing on areas such as ambassadors, affiliates, and referrals
• Analyze the customer journey and make an impact across acquisition, activation, retention, and reactivation of customers
• Produce regular reports on each channel for leadership review, conduct detailed analysis to identify trends, make recommendations and optimize our channel strategy
• Build, manage and optimize customer acquisition funnels
• Work closely with the Design, Product, and Engineering teams to develop new systems to support your channel efforts
• Test, iterate, and convert working experiments into systems

Who you are
• BS in Marketing, Business, or related field
• 3+ years of experience in multichannel, growth marketing roles
• Passionate about all things relating to customer acquisition
• Direct experience successfully launching and overseeing ambassador, affiliate, or referral programs for consumer companies
• Strong work ethic, project management, and organization skills, with an eye for detail, and the ability to bring an idea to life with minimal supervision
• Strong entrepreneurial spirit and ability to creatively think and hustle to achieve goals
• Ability to work cross functionally at many levels of the org to get buy in, launch, and iterate
• Strong analytical skills with a passion for optimizing
• Excellent verbal and written communication skills
• Ability to communicate and advocate ideas as well as execute and be hands-on
• Ability to query and build a story around data
• Professional or personal knowledge of weed brands and consumers a plus

About the CEO
Ted Lichtenberger is a former McKinsey consultant, Y Combinator alumnus, and serial cannabis founder. In addition to FLOWER CO., Ted also co-founded Old Pal and supply chain company, West of West. Feel free to visit his LinkedIn to learn more: https://www.linkedin.com/in/tedlichtenberger/.

About FLOWER CO.
FLOWER CO. sells weed on the internet. We're a vertically integrated legal cannabis company delivering next day in Los Angeles, Long Beach, San Francisco, East Bay, Marin, Humboldt, Sacramento, and Vallejo. We've built an end-to-end software and operations system for sourcing, fulfillment, delivery, and e-commerce in a highly regulated industry. We have big, unique problems to solve in a massive space that is growing exponentially with wider legalization.

FLOWER CO. is backed by some of the best investors in Silicon Valley and cannabis industry insiders. In working with us, you will get amazing exposure to all of the workings of a successful cannabis startup from tech and cannabis industry veterans. Join our dream team and grow with us!


FLOWER CO. is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. FLOWER CO. is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.





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