If you are interested in this role, please direct your responses to: jboller@ocient.com
You are welcome to share this with a friend or colleague!
Ocient is a data analytics solutions company headquartered in Chicago, IL, with a remote first workforce and carbon neutral footprint. The company enables rapid analysis and management of the world's largest datasets.
We've been growing rapidly and are currently looking for an entrepreneurial Demand Generation and Digital Marketing Manager to support a variety of foundational, high-impact initiatives across the company. This role will cover strategy and planning for Ocient's demand generation and digital marketing initiatives across search and social platforms, website campaigns, digital events and email. The role will also drive content marketing efforts to fuel Ocient's digital and demand gen programs. We are looking for a candidate who can collaborate across departments to deliver cross-functional results that promote our revolutionary technology to customers and prospects, industry influencers, prospective hires, and current employees.
Reporting to the Director of Marketing, this individual will spearhead managing and building our lead generation channels and have a large role in our overall marketing strategy. We are looking for someone who is both a planner and ready to dig in to execute programs flawlessly. Our ideal candidate is self-motivated, enthusiastic, and passionate about working with highly technical engineers, product managers and enterprise sales executives to communicate Ocient's mission and value proposition, is highly organized, and possesses strong writing and presentation skills. Most importantly, our Demand Gen + Digital Marketing Manager will thrive in a startup culture, be curious and eager to learn, drive and manage multiple projects at once, and have the ability to adapt to the changing needs of the organization as we grow.
Responsibilities:
Develop and implement digital marketing strategies and initiatives that drive direct business results
Analyze marketing and sales data to develop insights and make recommendation son areas for optimization to meet revenue targets
Create and execute data-driven multi-channel campaigns (lead vendors, SEM, Paid Social, website, email) that drive lead generation and fill the sales pipeline with qualified leads while monitoring and optimizing conversion rates
Track weekly, monthly and quarterly performance of campaigns – continuously optimizing program performance and quality
Track campaign ROI and influence the allocation of marketing spend based on past performance
Drive effective strategic planning, investment decisions, and budgeting processes
Work closely with the Sales team to understand lead quality and pain points to develop content that supports sales enablement
Drive brand awareness and interest in Ocient's product leveraging digital channels
Manage and improve underlying data model critical to market segmentation and information
Manage website content updates
Successful implementation and utilization of marketing automation platforms
Qualifications:
2+ years of experience in digital marketing at a B2B database, data warehouse or enterprise tech company, or within an agency setting leading demand generation campaigns or brand growth using search, social media, display banner channels, content creation and ads
Experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns
A solid understanding of trends and tools within web analytics, search marketing, email marketing, mobile and social media
Hands-on experience in building dashboards (using programs like Tableau, Domo, Power BI) and extensive experience using Excel
Ability to juggle multiple projects, have a passion for marketing and enterprise tech, and have strong analytical skills to drive results
Experience with basic marketing calculations and terms (CAC, CPL, ROI, LTV, etc.)
Knowledge of or interest in how enterprise databases and data warehouses work
Technical knowledge regarding data models, marketing database design development, data mining and segmentation techniques
Experience in managing ad budgets where there is accountability for cost per lead and conversion metrics
Strong collaboration and relationship building skills across multiple levels and functions within and outside of the organization
BA in communications, journalism, marketing, or related field
Strong communication and presentation skills
-=-=-=-=-=-=-=-=-=-=-=-
Groups.io Links: You receive all messages sent to this group.
View/Reply Online (#379): https://groups.io/g/KIT-List/message/379
Mute This Topic: https://groups.io/mt/87224062/5526895
-=-=-
NOTE: You are receiving this email because you were subscribed to the KIT List through Yahoo Groups. We migrated to this NEW platform when Yahoo Groups ended permanently on 12/15/20.
To unsubscribe, just send an email to KIT-List+unsubscribe@groups.io
-=-=-
Group Owner: KIT-List+owner@groups.io
Unsubscribe: https://groups.io/g/KIT-List/unsub [coolgallerys001.software@blogger.com]
-=-=-=-=-=-=-=-=-=-=-=-
Archives
- ► 2021 (412)
[KIT-list] Digital & Demand Gen Marketing Manage (remote) (remote, n/a)
Posted by V.Senthil kumar 0 comments
[KIT-list] Digital and Demand Generation Marketing Manage (Remote)
If you are interested in this role, please direct your responses to: jboller@ocient.com
You are welcome to share this with a friend or colleague!
Ocient is a data analytics solutions company headquartered in Chicago, IL, with a remote first workforce and carbon neutral footprint. The company enables rapid analysis and management of the world's largest datasets.
We've been growing rapidly and are currently looking for an entrepreneurial Demand Generation and Digital Marketing Manager to support a variety of foundational, high-impact initiatives across the company. This role will cover strategy and planning for Ocient's demand generation and digital marketing initiatives across search and social platforms, website campaigns, digital events and email. The role will also drive content marketing efforts to fuel Ocient's digital and demand gen programs. We are looking for a candidate who can collaborate across departments to deliver cross-functional results that promote our revolutionary technology to customers and prospects, industry influencers, prospective hires, and current employees.
Reporting to the Director of Marketing, this individual will spearhead managing and building our lead generation channels and have a large role in our overall marketing strategy. We are looking for someone who is both a planner and ready to dig in to execute programs flawlessly. Our ideal candidate is self-motivated, enthusiastic, and passionate about working with highly technical engineers, product managers and enterprise sales executives to communicate Ocient's mission and value proposition, is highly organized, and possesses strong writing and presentation skills. Most importantly, our Demand Gen + Digital Marketing Manager will thrive in a startup culture, be curious and eager to learn, drive and manage multiple projects at once, and have the ability to adapt to the changing needs of the organization as we grow.
Responsibilities:
Develop and implement digital marketing strategies and initiatives that drive direct business results
Analyze marketing and sales data to develop insights and make recommendation son areas for optimization to meet revenue targets
Create and execute data-driven multi-channel campaigns (lead vendors, SEM, Paid Social, website, email) that drive lead generation and fill the sales pipeline with qualified leads while monitoring and optimizing conversion rates
Track weekly, monthly and quarterly performance of campaigns – continuously optimizing program performance and quality
Track campaign ROI and influence the allocation of marketing spend based on past performance
Drive effective strategic planning, investment decisions, and budgeting processes
Work closely with the Sales team to understand lead quality and pain points to develop content that supports sales enablement
Drive brand awareness and interest in Ocient's product leveraging digital channels
Manage and improve underlying data model critical to market segmentation and information
Manage website content updates
Successful implementation and utilization of marketing automation platforms
Qualifications:
2+ years of experience in digital marketing at a B2B database, data warehouse or enterprise tech company, or within an agency setting leading demand generation campaigns or brand growth using search, social media, display banner channels, content creation and ads
Experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns
A solid understanding of trends and tools within web analytics, search marketing, email marketing, mobile and social media
Hands-on experience in building dashboards (using programs like Tableau, Domo, Power BI) and extensive experience using Excel
Ability to juggle multiple projects, have a passion for marketing and enterprise tech, and have strong analytical skills to drive results
Experience with basic marketing calculations and terms (CAC, CPL, ROI, LTV, etc.)
Knowledge of or interest in how enterprise databases and data warehouses work
Technical knowledge regarding data models, marketing database design development, data mining and segmentation techniques
Experience in managing ad budgets where there is accountability for cost per lead and conversion metrics
Strong collaboration and relationship building skills across multiple levels and functions within and outside of the organization
BA in communications, journalism, marketing, or related field
Strong communication and presentation skills
-=-=-=-=-=-=-=-=-=-=-=-
Groups.io Links: You receive all messages sent to this group.
View/Reply Online (#391): https://groups.io/g/KIT-List/message/391
Mute This Topic: https://groups.io/mt/87391634/5526895
-=-=-
NOTE: You are receiving this email because you were subscribed to the KIT List through Yahoo Groups. We migrated to this NEW platform when Yahoo Groups ended permanently on 12/15/20.
To unsubscribe, just send an email to KIT-List+unsubscribe@groups.io
-=-=-
Group Owner: KIT-List+owner@groups.io
Unsubscribe: https://groups.io/g/KIT-List/unsub [coolgallerys001.software@blogger.com]
-=-=-=-=-=-=-=-=-=-=-=-
Posted by V.Senthil kumar 0 comments
[KIT-list] Field Marketing Manager - West (SF Bay Area Remote, California)
If you are interested in this role, please direct your responses to:
https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K8X000015OLxBUAW&tSource=a0eG0000005jCo6IAE
You are welcome to share this with a friend or colleague!
Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
We are seeking an experienced Field Marketing Manager for our client's strategic accounts. The successful candidate will be a seasoned marketer with experience across the marketing disciplines, a strategic thinker and a natural learner, who is collaborative and committed to excellence in every respect.
This is a full time, salaried, 6 month contract opportunity, with possibility to extend, for a remote worker residing in the Pacific Time Zone.
What You Will Do:
Supports the business in building and driving awareness, thought leadership, demand, acquisition and customer retention through multi-channel broad and account-based marketing (ABM) activities.
Leads the development of end-to-end plans including campaign strategy, customer journeys, content plan, marketing mix, investments and key metrics.
Develops world-class ABM strategies in conjunction with Sales that deliver measurable outcomes.
Utilize digital marketing, social media and other tactics in coordination with those marketing teams to develop a deep understanding of the key accounts, their influencers and decision- makers, to target them efficiently and effectively with optimum value propositions and messaging to generate interest and engagement.
Establishes close collaboration with key stakeholders such as Sales, other marketing functions, and Partner teams.
Drives innovation within a team by working with campaign managers to execute out-of-the box campaigns that create emotional connections with customers.
Communicates campaign strategies, plans and results to executive leadership and stakeholders.
Manages overall team budget. Ensures plans meet brand/awareness, performance, account engagement and impact target metrics.
What You Bring:
Strong sense of teamwork, collaboration, and relationship management.
Experience in developing and working successfully in partnership with sales teams, product marketing, channel marketing and other internal stakeholders, interfacing at all levels.
Experience building & leading marketing strategy and managing highly leveraged, measurable marketing initiatives in a matrixed environment. Ability to influence at the senior leadership level.
Exceptional project management experience with marketing campaigns at all phases of deployment, balancing multiple projects simultaneously while meeting all deadlines for deliverables.
Knowledge of reporting techniques with the ability to provide relevant, accurate data and analyses to influence business planning and strategy.
Keen understanding of social media etiquette and how to use various platforms (Twitter, LinkedIn, etc.) to build credibility, network effectively and generate leads.
Candidate should have 8+ years' marketing experience in B2B technology products or services strongly preferred.
Experience managing budgets and respect for company spending processes.
Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
ITSMA ABM Certification or training is preferred.
Our Benefits:
Medical Healthcare Package
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
-=-=-=-=-=-=-=-=-=-=-=-
Groups.io Links: You receive all messages sent to this group.
View/Reply Online (#378): https://groups.io/g/KIT-List/message/378
Mute This Topic: https://groups.io/mt/87176120/5526895
-=-=-
NOTE: You are receiving this email because you were subscribed to the KIT List through Yahoo Groups. We migrated to this NEW platform when Yahoo Groups ended permanently on 12/15/20.
To unsubscribe, just send an email to KIT-List+unsubscribe@groups.io
-=-=-
Group Owner: KIT-List+owner@groups.io
Unsubscribe: https://groups.io/g/KIT-List/unsub [coolgallerys001.software@blogger.com]
-=-=-=-=-=-=-=-=-=-=-=-
Posted by V.Senthil kumar 0 comments
