[KIT-list] Field Marketing Manager - West (SF Bay Area Remote, California)

Saturday, November 20, 2021

If you are interested in this role, please direct your responses to:
https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K8X000015OLxBUAW&tSource=a0eG0000005jCo6IAE

You are welcome to share this with a friend or colleague!


Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

We are seeking an experienced Field Marketing Manager for our client's strategic accounts. The successful candidate will be a seasoned marketer with experience across the marketing disciplines, a strategic thinker and a natural learner, who is collaborative and committed to excellence in every respect.

This is a full time, salaried, 6 month contract opportunity, with possibility to extend, for a remote worker residing in the Pacific Time Zone.

What You Will Do:

Supports the business in building and driving awareness, thought leadership, demand, acquisition and customer retention through multi-channel broad and account-based marketing (ABM) activities.
Leads the development of end-to-end plans including campaign strategy, customer journeys, content plan, marketing mix, investments and key metrics.
Develops world-class ABM strategies in conjunction with Sales that deliver measurable outcomes.
Utilize digital marketing, social media and other tactics in coordination with those marketing teams to develop a deep understanding of the key accounts, their influencers and decision- makers, to target them efficiently and effectively with optimum value propositions and messaging to generate interest and engagement.
Establishes close collaboration with key stakeholders such as Sales, other marketing functions, and Partner teams.
Drives innovation within a team by working with campaign managers to execute out-of-the box campaigns that create emotional connections with customers.
Communicates campaign strategies, plans and results to executive leadership and stakeholders.
Manages overall team budget. Ensures plans meet brand/awareness, performance, account engagement and impact target metrics.

What You Bring:

Strong sense of teamwork, collaboration, and relationship management.
Experience in developing and working successfully in partnership with sales teams, product marketing, channel marketing and other internal stakeholders, interfacing at all levels.
Experience building & leading marketing strategy and managing highly leveraged, measurable marketing initiatives in a matrixed environment. Ability to influence at the senior leadership level.
Exceptional project management experience with marketing campaigns at all phases of deployment, balancing multiple projects simultaneously while meeting all deadlines for deliverables.
Knowledge of reporting techniques with the ability to provide relevant, accurate data and analyses to influence business planning and strategy.
Keen understanding of social media etiquette and how to use various platforms (Twitter, LinkedIn, etc.) to build credibility, network effectively and generate leads.
Candidate should have 8+ years' marketing experience in B2B technology products or services strongly preferred.
Experience managing budgets and respect for company spending processes.
Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
ITSMA ABM Certification or training is preferred.

Our Benefits:

Medical Healthcare Package
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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[KIT-list] Field Marketing Manager - West (SF Bay Area Remote, CA)

If you are interested in this role, please direct your responses to:
https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K8X000015OLxBUAW&tSource=a0eG0000005jCo6IAE

You are welcome to share this with a friend or colleague!


Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

We are seeking an experienced Field Marketing Manager for our client's strategic accounts. The successful candidate will be a seasoned marketer with experience across the marketing disciplines, a strategic thinker and a natural learner, who is collaborative and committed to excellence in every respect.

This is a full time, salaried, 6 month contract opportunity, with possibility to extend, for a remote worker residing in the Pacific Time Zone.

What You Will Do:

Supports the business in building and driving awareness, thought leadership, demand, acquisition and customer retention through multi-channel broad and account-based marketing (ABM) activities.
Leads the development of end-to-end plans including campaign strategy, customer journeys, content plan, marketing mix, investments and key metrics.
Develops world-class ABM strategies in conjunction with Sales that deliver measurable outcomes.
Utilize digital marketing, social media and other tactics in coordination with those marketing teams to develop a deep understanding of the key accounts, their influencers and decision- makers, to target them efficiently and effectively with optimum value propositions and messaging to generate interest and engagement.
Establishes close collaboration with key stakeholders such as Sales, other marketing functions, and Partner teams.
Drives innovation within a team by working with campaign managers to execute out-of-the box campaigns that create emotional connections with customers.
Communicates campaign strategies, plans and results to executive leadership and stakeholders.
Manages overall team budget. Ensures plans meet brand/awareness, performance, account engagement and impact target metrics.

What You Bring:

Strong sense of teamwork, collaboration, and relationship management.
Experience in developing and working successfully in partnership with sales teams, product marketing, channel marketing and other internal stakeholders, interfacing at all levels.
Experience building & leading marketing strategy and managing highly leveraged, measurable marketing initiatives in a matrixed environment. Ability to influence at the senior leadership level.
Exceptional project management experience with marketing campaigns at all phases of deployment, balancing multiple projects simultaneously while meeting all deadlines for deliverables.
Knowledge of reporting techniques with the ability to provide relevant, accurate data and analyses to influence business planning and strategy.
Keen understanding of social media etiquette and how to use various platforms (Twitter, LinkedIn, etc.) to build credibility, network effectively and generate leads.
Candidate should have 8+ years' marketing experience in B2B technology products or services strongly preferred.
Experience managing budgets and respect for company spending processes.
Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
ITSMA ABM Certification or training is preferred.

Our Benefits:

Medical Healthcare Package
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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[KIT-list] Marcom Program Manager (Remote -- San Ramon, CA)

Friday, November 19, 2021

If you are interested in this role, please direct your responses to:
mbayley@smithbucklin.com

You are welcome to share this with a friend or colleague!


Inventures Marcom Program Manager
An Inventures Marcom Program Manager provides services to Inventures alliance and association clients by supporting and interfacing with the Executive Director, Director of Communications (both Inventures team members), plus the client Board of Directors and client Committee/Working Group Chairs when needed. The Manager acts as an overall coordinator of client marcom activities and as a go-between between the client and Inventures staff who are providing other services to the client. This role could be fully remote.

Marcom Program Managers typically provide the following types of job functions to clients (as needed):

Marketing & Communications Committee Support – Provide administration support for client committees [number of committees supported and amount of support provided will vary based on size of the client] – including:

Coordination with committee chairs and executive leadership
Committee meeting and agenda coordination
Coordinate meeting logistics
Participate in meeting
Prepare and distribute meeting minutes
Track action items and deliverables
Calendar management
Create and maintain member portal/workspace document repository folder structure
Provide Committee Chair with periodic financial updates and assist with budget evaluation and planning
Assist with special projects and initiatives (document archives, membership recruitment and retention programs, etc.)


Marketing Committee Deliverables

Quarterly marketing metrics report and slides
Newsletter coordination, content production, and editing (member and external)
Provide input and manage marketing plan and marketing KPIs/DRIs
Coordinate and manage press release distribution
Coordinate marketing giveaways and manage marketing inventory
Support industry event marketing endorsements
Develop or coordinate collateral design and production
Manage social media accounts (LinkedIn, WeChat, Twitter, YouTube, etc.)
Organize webinars and internal virtual meetings
Website (design implementation and maintenance/content updates)
White paper development and management
Develop/proofread/edit press releases, blogs, presentations and other collateral
Support content creation and membership communications
Manage event calendars
Manage co-marketing support with liaison organizations



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