[KIT-list] Director Digital Marketing - DemandGen (Remote, CA)

Friday, October 08, 2021

If you are interested in this role, please direct your responses to: lynn@career-nav.com

You are welcome to share this with a friend or colleague!


Join a Bay area AI-basd platform startup that is scaling. Newly created REMOTE position creating the footprints for digital marketing, demand generation and ooverall marketing.

You will work closely with other executive members of the organization. As a player-coach who not only executes in the trenches, but also coaches and develops an awesome team. You will build and maintain alignment and strengthen relationships across sales and marketing., as well as use Salesforce CRM, Marketing Automation, and Analytics platforms to provide transparency and quantitative analysis on results.

Responsibilities:
• Oversee overall demand generation strategy, programs and budget

• Collect data to measure and analyze return-on-investment across all marketing channels

• Collaborate with members of the product marketing team to build a personalized 1:1 multi-channel strategy

• Collaborate closely with product marketing and field operations leaders to drive aligned strategies and
chieve pipeline goals

• Manage demand generation budget including monthly forecasts, return on investment analysis, and
ecommendations for optimization

• Present pipeline dashboards including detailed analysis of program and channel results


Qualifications:
• Proven experience in a management role with at least 5+ years of experience in B2B demand generation

• Experience implementing enterprise lead generation process and systems

• Comprehensive understanding of lead generation standard methodologies and industry trends

• Fantastic communication skills with and a great track record of working collaboratively and cross-functionally

• A passion for metrics. You live for the data

• The desire to roll up your sleeves and do the dirty work to get the job done.

• Prefer experience in B2B Sales led strategy for Enterprise Software products including SaaS. Highly preferred
experience selling into the modern Enterprise data stack and cloud data warehouse ecosystem with focus on
business analytics, machine learning, and artificial intelligence.

Please reference: 20243DMDGM in supject line when you send your resume to lynn@career-nav.com
Feel free to forward to a colleague. Look forward to connecting soon. Thank you, Lynn Amoruso



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[KIT-list] Dir. Digital Marketing - DemandGen (Remote, CA)

If you are interested in this role, please direct your responses to: lynn@career-nav.com

You are welcome to share this with a friend or colleague!


Join a Bay area AI-basd platform startup that is scaling. Newly created REMOTE position creating the footprints for digital marketing, demand generation and ooverall marketing.

You will work closely with other executive members of the organization. As a player-coach who not only executes in the trenches, but also coaches and develops an awesome team. You will build and maintain alignment and strengthen relationships across sales and marketing., as well as use Salesforce CRM, Marketing Automation, and Analytics platforms to provide transparency and quantitative analysis on results.

Responsibilities:
• Oversee overall demand generation strategy, programs and budget

• Collect data to measure and analyze return-on-investment across all marketing channels

• Collaborate with members of the product marketing team to build a personalized 1:1 multi-channel strategy

• Collaborate closely with product marketing and field operations leaders to drive aligned strategies and
chieve pipeline goals

• Manage demand generation budget including monthly forecasts, return on investment analysis, and
ecommendations for optimization

• Present pipeline dashboards including detailed analysis of program and channel results


Qualifications:
• Proven experience in a management role with at least 5+ years of experience in B2B demand generation

• Experience implementing enterprise lead generation process and systems

• Comprehensive understanding of lead generation standard methodologies and industry trends

• Fantastic communication skills with and a great track record of working collaboratively and cross-functionally

• A passion for metrics. You live for the data

• The desire to roll up your sleeves and do the dirty work to get the job done.

• Prefer experience in B2B Sales led strategy for Enterprise Software products including SaaS. Highly preferred
experience selling into the modern Enterprise data stack and cloud data warehouse ecosystem with focus on
business analytics, machine learning, and artificial intelligence.

Please reference: 20243DMDGM in supject line when you send your resume to lynn@career-nav.com
Feel free to forward to a colleague. Look forward to connecting soon. Thank you, Lynn Amoruso



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[KIT-list] Product Marketing Manager (SF Bay Area- Remote, CA)

If you are interested in this role, please direct your responses to:
https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K1L000013iwmrUAA&tSource=a0eG0000005jCo6IAE

You are welcome to share this with a friend or colleague!


Channel Impact is seeking an experienced Product Marketing Manager. In this role you'll drive messaging and positioning in key parts of our client's growing product suite. Reporting to the Head of Marketing, you'll also direct integrated GTM planning and execute cross-functionally with product and sales teams.

This is a full time salaried position with benefits, for a remote worker within the U.S. or Canada.

What you will be doing:

Develop compelling positioning and messaging, targeting key personas and industries
Translate value propositions into impactful sales enablement content, including pitch decks, case studies, sales sheets, videos, collateral, whitepapers, and more
Partner with demand generation teams on the development of campaigns and content
Be a customer advocate; make sure customer content is included in anything and everything we do in marketing
Deliver demos, technical content, and thought leadership presentations
Create and maintain content on our website
Spearhead content and programs that foster thought leadership in the industry, resulting in higher brand awareness
Represent the company at hosted client events and industry conferences
Work closely with PR as an industry thought leader and spokesperson

You're a great fit if you have:

Must have 7+ years of product marketing experience in enterprise SaaS
Must have experience driving a product launch end-to-end
Demonstrated ability to execute cross-functionally with sales, marketing, and product organizations
Proven track record in developing highly effective sales presentations and collateral
Experience with public speaking
BA or BS in Communications, Marketing or Business Administration
MBA preferred but not required

Our Benefits:

Competitive compensation commensurate with experience
Medical, dental, and vision insurance
Generous paid time off
Mental health days
401k

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.


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