If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__JobDetails?jobId=a0K1L000013iufTUAQ&tSource=
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Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
Channel Impact is seeking a Growth Marketing Manager to join our team. This role will be responsible for supporting our client's effort in orchestrating the treatment of leads created across the company. This is a salaried position with benefits, for a remote worker within the U.S or Canada.
What you will do:
Assess and identify areas for lead funnel conversion improvement, from data insights that inform lead scoring to the lead qualification process and handoff with the sales teams.
Ensure all leads, regardless of status, are engaged in a progression of marketing campaigns designed to nurture, re-activate and progressively move through the funnel.
Partner with Sales to ensure quality lead delivery and proper follow-up, build a consistent feedback loop, and continuously improve and optimize lead management.
Hold weekly lead funnel reviews with key stakeholders to project upcoming lead volumes, review existing lead status including compliance with service level agreements, and identify/program manage initiatives for optimizing conversion to pipeline.
Work in partnership with campaign, field and solutions teams, build and tune the sales engagement playbooks and call scripts run by the lead qualification teams.
Develop sales enablement materials and deliver training for global field sales, inside sales teams, and partners.
Provide insight to campaign and field marketing leadership which programs are generating pipeline and bookings and recommendations to fine tuning performance.
Rationalize and coordinate outbound call campaigns across sales and 3rd party agencies.
In partnership with Marketing Operations, implement new automation capabilities to help scale lead qualification and improve customer experience.
Primary marketing business partner to the sales and field marketing team, acting as the focal point for coordinating and enabling customer engagement efforts with marketing activities
Outline the insights needed for marketing operations to establish a common set of dashboards and performance metrics used for used continuous lead treatment improvement
Conduct monthly lead funnel reviews for each theater highlighting lead funnel impact, goal attainment, opportunities for improvement and status of in-flight initiatives
Conduct quarterly business reviews with marketing and sales leadership highlighting successes, challenge, and go-forward initiatives and recommendations
Qualifications:
Deep knowledge of marketing automation and best practices for funnel development.
Experience with CRM (Salesforce preferred) and sales engagement programs (e.g., Xant, Outreach, etc.).
Strong leader with experience driving data-driven decision making with cross-functional teams
Ability to assess cross-functional program opportunities for sales and recommend program prioritization based on impact metrics.
Curiosity to quickly learn sales processes and understand where to increase marketing campaign effectiveness and help drive efficiencies to reduce time to connect and sales cycle time to close
KPI focused & analytics-driven
Our Benefits
Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance,
flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
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Archives
- ► 2021 (412)
[KIT-list] Growth Marketing Manager (Moraga, CA)
Posted by V.Senthil kumar 0 comments
[KIT-list] Demand Generation Manager (remote, U.S.)
If you are interested in this role, please direct your responses to: https://channel-impact.secure.force.com/careers/ts2__Register?jobId=a0K1L000013iufYUAQ&tSource=
You are welcome to share this with a friend or colleague!
Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
We are seeking a Demand Generation Manager, Virtual Experiences and Webinars. This role will be responsible for driving demand and pipeline conversion impact that will leverage digitally-driven virtual experiences throughout the customer journey. The ideal candidate will have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.
This is a salaried position with benefits, for a remote worker within the U.S or Canada.
What you will do:
Lead a cross-functional effort to identify critical points in the customer journey and build/optimize digital experiences that enhance and accelerate velocity through each stage of the funnel.
Collaborate with cross-functional teams, including: web, marketing operations, sales, global programs, field marketing and data science.
Assess and inventory client's existing set of virtual experiences (cost calculators, test drives, free trials, virtual labs, demos, videos, gamification tools, etc.) and map to critical points in the customer journey - strategically identifying opportunities to enhance and inform customer experiences while influencing the pipeline.
Collaborate with key stakeholders to build persona and product driven customer experiences by leveraging digitized virtual experiences and webinars. Continually drive optimization through frequent and ongoing testing and analysis.
Define client's global webinar strategy and have responsibility for scaling our webinar program into a lead and pipeline generation engine across our entire portfolio of products and solutions.
Be responsible for planning the client's global quarterly webinar calendar of live, 3rd party and on-demand events in partnership with integrated marketing and field marketing, diving deep into performance analytics to optimize program results and develop a standard set of best practices (based on industry standards), dashboards and performance benchmarks.
Manage and enhance the client's webinar experience by identifying and implementing an enhanced features toolkit including chat capabilities, polling, online Q&A, surveys, moderation, gamification and tech support.
Forecast, measure, analyze and report the impact of webinars and virtual experiences executed across marketing and sales.
Partner with product and solution marketing teams to build a roadmap of discussion topics, speakers, and agendas to support webinar execution across functions
Collaborate with global programs teams to build email copy, landing page copy, webinar abstracts, communications cadence and other supporting promotional materials based on industry best practices.
What you bring:
5 years of experience in B2B marketing
Knowledge of Smartsheets preferred
Experience working for a Tech company
Strong Project Management skills and understanding of Project Management processes, PMP certification is a plus
Proficiency using webinar tools
Self-motivated, resourceful, takes initiative, incredibly organized and responsive
Ability to work in a fast-paced, deadline-driven environment
Excellent written and verbal communication skills
BS/BA degree in Marketing or Business Administration
Our Benefits:
Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance,
flexible paid time off
8 days paid public holiday per year
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
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Posted by V.Senthil kumar 0 comments
[KIT-list] Operations Manager (Seattle, WA)
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Friends of the Children's mission is bold: Impacting generational change by empowering youth who are facing systemic barriers through relationships with professional mentors – 12+ years, no matter what. Friends of the Children is a nationally recognized dynamic mentoring organization. To learn more, go to friendsseattle.org.
The Operations Manager (OM) is critical in ensuring smooth, the day-to-day functions of our organization. The OM is the first point of contact for people who call or visit the office. The OM reports to the Chief Operating Officer and will support the organization through a variety of administrative functions during regular business hours. This person must thrive working as part of a small team, and will need to effectively manages multiple projects and tasks and keep them on track.
The following statements are intended to describe the general nature and level of work to be performed by individuals assigned to this position. They are not intended as a comprehensive list of all responsibilities, duties, and skills required of personnel so classified.
Essential Functions and Responsibilities
General Administrative Support:
Human Resources Support:
Maintaining Facilities:
Required Experience and Skills:
Preferred Experience & Skills:
This position works closely with all staff at the organization to ensure operational efficiency. This is a non-supervisory role. Occasional lifting of up to 25lbs may be required. Work hours vary but are generally 9:00am – 5:00pm, Monday through Friday, however, flexibility is essential. Employment contingent on successful background check.
Compensation & Benefits
TO APPLY
Please submit a resume and cover letter, including your desired salary to info@friendsseattle.org. Interviews conducted on rolling basis and position open till filled.
Friends of the Children--Seattle is an Equal Opportunity Employer, committed to addressing discriminatory practices, and to working toward racial equity. The equal employment opportunity policy of Friends of the Children--Seattle provides fair and equal opportunities for all employees and job applicants regardless of race, color, religious creed, national origin, ancestry, age, sex, gender identity, pregnancy, sexual orientation, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state and local law. Friends of the Children--Seattle hires and promotes individuals solely based on their qualifications for the job to be filled.
To learn more about Friends of the Children-Seattle go to: friendsseattle.org
Posted by V.Senthil kumar 0 comments