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Senior Marketing Manager
Trademark is a creative agency devoted to audience experiences - we challenge our clients and ourselves with answering "what mark will you leave" after every event. We have outlasted the pandemic and are ready for our next stage of growth - to new opportunities and new audiences. Our clients include some of the biggest logos in tech, consumer, entertainment, and healthcare/medical devices: Slack, Adobe, Okta, Lucasfilm, Bausch + Lomb, and ZEISS. We've been in business for over 20 years and pride ourselves on an excellent word-of-mouth reputation, where over 95% of our work is repeat or referral.
At Trademark, we are proud of the experiential marketing services we provide. We're looking for a hands-on marketing manager to help us promote our offerings, and identify what clients want so we can create more great work. Our ideal candidate will have extensive marketing experience with a knowledge of the B2B service industry, and ideally with creative agency experience. They will also have the experience to implement the plan, jumping in as a content developer and social media strategist, and interact with clients on a regular basis. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.
Responsibilities
- Collaborate with the executive leadership team to develop and implement marketing strategies targeting new and existing audiences
- Create a marketing plan and budget identifying short-term and long-term scheduling, budget, and resource needs
- Launch brand awareness program targeting new audiences and in new markets.
- Ensure consistency of brand throughout all channels, internally and externally
- Partner with a growing sales team on their needs for sales tools, including creative decks
- Build a lead generation machine with measurable programs that support sales pipeline goals
- Produce a consistent thought leadership and branded content stream for social media, email newsletter, customer stories, blogs, and PR/awards
- Oversee a team of freelancers to support marketing execution and drive internal reviews and approvals by internal stakeholders
- Deliver regular reports to exec team showcasing marketing key performance metrics with actionable insights for ongoing marketing efforts
- Attend and/or participate at industry and client events providing post-event reports and analysis
Skills and Experience
- Strong design eye and skills - experience in the Adobe suite
- Bachelor's degree in marketing, advertising, or communications
- Successful track record in marketing roles both in strategy development and executing high-performing marketing campaigns
- Hands-on experience with all aspects of digital marketing including content marketing, SEO/SEM, email, social media, and website management
- Excellent leadership, communication, and decision-making skills
- Proven ability to plan and manage budgets
Preferred Qualifications
· Master's degree
· Proficiency with HTML, content management systems, and design software
· Established portfolio of media and PR contacts
· Desire to grow professionally with ongoing education
Reply to: info@wearetrademark.com
